Higher-Ed Digital Marketing & Communications Strategist

Arizona State University; Tempe (AZ); Vor Ort; USD 53.000 - 59.000; Vollzeit

Zusammenfassung

Arizona State University’s Herberger Institute seeks an External Relations and Advancement Specialist 2 to lead social media strategies, content curation, and analytics across the Institute’s brands. The role supports digital communications and marketing efforts with events coverage and content capture across ASU channels.

Qualified candidates will have a Bachelor’s degree and 3+ years of relevant experience, or an equivalent combination, and will be adept at coordinating campaigns using Google

Qualifikationen

• Bachelor’s degree and three years of experience in the area; or an equivalent combination.
• Experience in digital communications and marketing preferred.

Aufgaben

• Develop and execute social media strategies.
• Maintain content calendars for social media and websites.
• Attend events for real-time social media promotion.
• Research trends in digital marketing and report analytics.
• Create brand-specific content for targeted distribution on ASU channels.
• Analyze social media and web analytics and prepare performance reports.
• Collaborate with units to source content for campaigns.
• Support paid digital and social advertising campaigns.
• Maintain ASU brand voice and tone.
• Capture audio/video content as needed and manage assets.

Ausbildung

Bachelor’s degree

Tools

Google Analytics

Salesforce

Salesforce Marketing Cloud

Marketing Cloud Account Engagement

Hootsuite

Social Media Studio

Jobbeschreibung

Arizona State University’s Herberger Institute seeks an External Relations and Advancement Specialist 2 to lead social media strategies, content curation, and analytics across the Institute’s brands. The role supports digital communications and marketing efforts with events coverage and content capture across ASU channels.

Qualified candidates will have a Bachelor’s degree and 3+ years of relevant experience, or an equivalent combination, and will be adept at coordinating campaigns using Google