Social Media Content Specialist

LARQ; San Mateo (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

LARQ is seeking a Social Media Marketing Specialist to lead global content creation for channels like TikTok and Instagram. You will film, edit, and embody the brand voice, coordinating with the marketing team to drive awareness and engagement.

You’ll manage calendars, brief creatives, and craft messaging for assets. A few years in consumer-facing social media and a proactive, hands-on attitude are essential for thriving in our fast-paced startup culture.

Qualifications

• Bachelor's degree or higher in Marketing, Journalism, Communications, English, Design, or related field.
• 3–6 years of experience in editorial content development, copywriting, content marketing, and/or social media, ideally with consumer-facing product(s).
• Proven experience briefing creatives and giving feedback that sharpens and improves content.
• Videography or graphic design skills are a plus.
• Strong understanding of social behavior across the 18–45 demographic and internet culture.

Responsibilities

• Manage LARQ's social accounts (Instagram, TikTok, YouTube, Facebook, etc.), including content calendar, scheduling, and publishing.
• Create and capture on-brand content aligned with the social media content strategy, including regularly filming in-office and appearing on camera as a visible face of the brand.
• Track and report on channel performance and use insights to grow our social presence and stay culturally relevant.
• Execute product launches, promotions, partnership campaigns, and other ad hoc social media activations.
• Lead social-first activations and brand partnerships to grow engagement and organic audience.
• Support the briefing of creative concepts and provide feedback to keep content on-brand.
• Manage community engagement across comments, shares, and DMs, coordinating with Affiliate/Influencer teams as needed.
• Support cross-functional teams across initiatives and special projects.

Skills

Storytelling

Social media strategy

Content creation

Videography

Graphic design

Communication

Analytical thinking

Proactive

Startup experience

Education

Bachelor's degree in Marketing, Journalism, Communications, English, Design, or related field

Tools

Adobe Creative Suite

Canva

CapCut

Job description

We are LARQ. LARQ was started with a simple vision where innovative technology can be combined with inspirational design to help people access pristine drinking water easily and sustainably. Our products look as good as they make you feel.

We are confident these are the most beautiful hydration products in the world. We make it easy to choose a healthier and sustainable choice, anytime and anywhere. And we are just getting started.

You are what you drink. So drink brilliantly.

What We're Looking For

LARQ is looking for a Social Media Marketing Specialist to join our team and lead content creation for social media channels like TikTok and Instagram globally for the brand. You'll have big ideas and the execution experience to back them up — including the ability to film & edit content and be the face and authority of all things LARQ. You'll be unafraid to take on the conflicting roles of "dreamer", "thinker", and "doer" in order to create interest and buzz around the brand. We're looking for a nontraditional, action-oriented individual with prior startup experience who is proactive, rolls up their sleeves, and gets things done with a great attitude. We want someone who's driven to make great work and who'll take the risks and put in the extra effort to get there — and who's excited to grow LARQ's social media presence, and touch a little bit of everything within our marketing team.

Reporting to the Sr. Content Marketing Manager, the Social Media Marketing Specialist will manage calendars for social media channels, create and brief engaging content, and collaborate on messaging for brand assets — contributing ideas and suggestions that help grow our social media presence and keep the brand relevant. This is a great opportunity for someone with a few years of experience under their belt who's ready to bring fresh thinking to a social strategy at a global, high-growth company.

Responsibilities

• Manage LARQ's social accounts (Instagram, TikTok, YouTube, Facebook, etc.), including content calendar, scheduling, and publishing
• Create and capture on-brand content aligned with the social media content strategy, including regularly filming in-office and appearing on camera as a visible face of the brand
• Track and report on channel performance and use those insights to suggest ways to grow our social presence and stay culturally relevant
• Execute product launch, promotions, partnership campaigns, and other ad hoc social media activations
• Lead social-first activations and brand partnerships to grow engagement and organic audience
• Support the briefing of creative concepts and give feedback to keep content on-brand
• Manage community engagement across comments, shares, and DMs, looping in the Affiliate/Influencer team as needed
• Support the briefing of creative concepts and give feedback to keep content on-brand
• Support cross-functional teams across initiatives and special projects as needed

Who You Are

• Bachelor's Degree in Marketing, Journalism, Communications, English, Design, or related field
• 3–6 years of experience in editorial content development, copywriting, content marketing, and/or social media, ideally with consumer-facing product(s)
• Proven experience briefing creatives and giving feedback that sharpens and improves content
• A natural storyteller with a great eye for design, composition, humor, and timing — videography or graphic design skills a plus
• Deep understanding of social behavior across the 18–45 demographic — fluent in internet culture, humor, and emerging platforms, and proficient in content creation tools (Adobe Creative Suite, Canva, CapCut, etc.)
• Strong written and verbal communication skills, paired with strong analytical and problem-solving instincts
• A proactive self-starter with a can-do attitude, comfortable rolling up your sleeves and getting things done
• Prior experience in a startup or fast-paced, entrepreneurial environment — adaptable, flexible, and agile when things move fast and pivot often
• Excited to wear multiple hats across marketing, not just social, and comfortable working both independently and collaboratively
• A charismatic extrovert at your core — thrives in front of a camera, brings energy to any conversation, and isn't afraid to approach strangers