Social Content Lead: Viral Video & Creator Partnerships

Jersey Digs; Bridgewater Township (NJ); Hybrid; USD 75,000 - 110,000; Full time

Job summary

Advantice Health is seeking a social-first, highly creative Social Content Lead to bring our brands to life across organic and paid social. This hands-on role moves ideas from we should make this to it's live, owning day-to-day content across multiple skincare brands, and collaborating with creator, community, brand, and paid media teams.

You will shoot, edit, and design platform-native content for TikTok, Instagram Reels, YouTube Shorts, and more; develop content calendars; transform influencer

Qualifications

• 3-5 years in social media, social content, or related roles with beauty/CPG exposure a plus.
• Ability to create social-native content from concept to execution with a strong portfolio.
• Comfort shooting and editing video independently, mobile-first content, using CapCut/Canva/Adobe.
• Strong design sense to produce on-brand static and carousel creative.
• Solid understanding of TikTok/Instagram/YouTube formats and trends.
• Capable of balancing creativity with organization and meeting deadlines.

Responsibilities

• Own organic social content calendars and translate brand priorities into on-going content plans.
• Concept, shoot, and edit social-first video content for TikTok, Reels, Shorts, and emerging formats.
• Create static and carousel content matching each brand’s look and voice.
• Transform influencer content into paid assets with platform adaptations.
• Develop paid social creative with our agency when creator content isn’t right.
• Move quickly on trends to keep brands relevant and natural.
• Collaborate across teams to take content from idea to live execution.
• Use performance learnings to improve creative formats, hooks, and strategy.
• Help organize assets in Air and enable reuse across teams.
• Experiment with AI tools to speed content development and workflows.

Skills

Social content

Video editing

Portfolio

Platform knowledge

Team collaboration

Tools

CapCut

Canva

Adobe Creative Suite

Job description

Overview

The Advantice Health Social + Community Team (aka the VIBE) is looking for a social-first, highly creative Social Content Lead to help bring our brands to life across organic and paid social.

This is a hands-on role for someone who can take an idea from “we should make this” to “it’s live!”

You’ll help own our day-to-day social content engine across Amlactin, Kerasal, Triple Paste, Dermoplast, and New-Skin, managing organic content calendars while concepting, shooting, designing, and editing platform-native content.

You’ll also work closely with our creator, community, brand, and paid media teams to turn influencer content and cultural opportunities into high-performing social creative.

In this role, you’ll

• Own organic social content calendars across our portfolio, helping translate brand priorities, launches, cultural moments, and platform trends into always-on content plans
• Concept, shoot, and edit social-first video content for TikTok, Instagram Reels, YouTube Shorts, and other emerging formats
• Create static and carousel content that feels native to social while staying true to each brand’s distinct look, feel, and voice
• Transform influencer + creator content into paid social assets , including cutdowns, hooks, variations, and platform-specific adaptations
• Develop net-new paid social creative in partnership with our paid media agency when creator content isn’t the right answer
• Move quickly on trends and cultural opportunities , helping our brands participate in conversations in a way that feels relevant, natural, and brand-right
• Partner closely across VIBE, Brand, Regulatory, and agency teams to move content from idea through review and live execution
• Use organic + paid performance learnings to continually improve creative, formats, hooks, and content strategy
• Help own day-to-day content organization and asset management in Air , ensuring finished assets are easy to find, reuse, and adapt across teams
• Experiment with AI and emerging creative tools to make content development, versioning, and workflows faster and smarter

Qualifications

• 3-5 years of experience in social media, social content, creative production, digital marketing, or a related role; beauty, skincare, wellness, or CPG experience is a plus
• Proven ability to create social-native content from concept through execution , with a portfolio demonstrating strong short-form video and static creative
• Comfortable shooting and editing video independently , including mobile-first content; experience with CapCut, Canva, Adobe Creative Suite, or similar platforms
• Strong design instincts and ability to create polished, on-brand static and carousel creative
• Strong understanding of TikTok, Instagram, YouTube, and evolving social formats, with a willingness to stay close to platform and cultural trends
• Able to balance creativity with organization and very comfortable managing multiple brands, calendars, priorities, and deadlines at once
• Strong collaborator who can take feedback from key stakeholders without losing sight of the creative idea
• Curious and proactive about AI, emerging platforms, trends, and new ways of making great content

About Advantice Health

Advantice Health is a fast-growing, skin-centric consumer health company on a mission to transform skin health one person at a time. Our portfolio includes trusted, science-backed brands such as Amlactin, Kerasal, Triple Paste, Dermoplast, and New Skin, delivering solutions that help people care for their skin with confidence every day. We combine the agility of an entrepreneurial organization with the strength of established brands, giving our teams the opportunity to make a real impact, think big, and help shape what’s next in skin health. Backed by TA Associates, a leading global growth private equity firm, Advantice is continuing to invest in growth and innovation across its portfolio. If you’re excited by the chance to build, innovate, and grow alongside a company redefining skin health and wellness, we’d love to hear from you.

Important Application Requirement: Please note that candidates must be currently authorized to work in the United States on a full-time basis. Advantice Health does not sponsor employment visas, including H-1B visa applications, for this position now or in the future.