Social Media Content Creator & Video Storyteller

Abbott (abbottcareers2 board); Illinois; On-site; USD 60,000 - 85,000; Full time

Job summary

Abbott Park, IL-based Social Media Content Creator role within the PA Public Affairs division is onsite. You will develop engaging social-first content and lead end-to-end production from ideation to editing for Abbott's global channels.

The ideal candidate has 1–3 years of experience in social media content creation, strong video production skills, and a solid understanding of both organic and paid social strategies.

Qualifications

• Bachelor's degree in marketing, communications, advertising, or a related field.
• 1 - 3 years of experience in social media content creation.
• Proficient in video shooting, editing, and production techniques; familiar with in-app creator tools and video editing software.
• Extensive knowledge and hands-on experience with both organic and paid social media content on key platforms.
• Excellent verbal and written communications skills.
• Strong time management, organizational skills and attention to detail.

Responsibilities

• Develop and implement social media content strategies that align with Abbott's brand voice, business priorities and audience interests
• Plan, produce and edit engaging and relevant content for Abbott's owned social media platforms (Instagram, LinkedIn, TikTok, X, Facebook, YouTube, etc.)
• Use tools like Canva and other design software to create and edit high-quality, visually compelling assets for social
• Partner with cross-functional teams to ideate and develop social content and execution plan aligned with business news/announcements and health tech innovations
• Advise teams across Abbott on best practices for paid social content that is brand-aligned and platform-specific
• Coordinate with the social media team to optimize posting cadence while ensuring accuracy of social media metrics reporting
• Organize brainstorms and collaborate with the social media team to generate high impact creative concepts and social-first content ideas that align with our brand identity and communications efforts
• Optimize content for different social platforms with a platform-first approach in mind; Understand platform differences and ensure Abbott's social content resonates with audiences
• Stay current with social platform updates, algorithm changes and emerging trends and translate trends into real-time content and storytelling opportunities across social channels
• Leverage performance data and content learnings/insights to improve effectiveness of content and future strategy
• Collaborate with external creative agencies to support content development and execution

Skills

Social media content creation

Video editing

Canva

Platform knowledge

Education

Marketing degree

Tools

Canva

Video editing

Creator tools

Job description

Abbott Park, IL-based Social Media Content Creator role within the PA Public Affairs division is onsite. You will develop engaging social-first content and lead end-to-end production from ideation to editing for Abbott's global channels.

The ideal candidate has 1–3 years of experience in social media content creation, strong video production skills, and a solid understanding of both organic and paid social strategies.