Social Media Content Creator — Brand Storyteller & Video Pro

Abbott; Illinois; Vor Ort; USD 60.000 - 85.000; Vollzeit

Zusammenfassung

Abbott is seeking a Social Media Content Creator to join our Content team in Abbott Park, IL or Willis Tower locations. This onsite position focuses on developing engagement-worthy, social-first content that elevates Abbott's brand presence across global channels.

The ideal candidate has 1–3 years of experience in social media content creation, with hands-on video production skills and a strong eye for brand voice. You will collaborate across teams to bring stories to life.

Qualifikationen

• Bachelor's degree in marketing, communications, advertising, or a related field.
• 1 - 3 years of experience in social media content creation.
• Proficient in video shooting, editing, and production techniques; familiar with in-app creator tools and video editing software.
• Extensive knowledge and hands-on experience with both organic and paid social media content on key platforms.
• Excellent verbal and written communications skills.
• Strong time management, organizational skills and attention to detail.

Aufgaben

• Develop and implement social media content strategies that align with Abbott's brand voice, business priorities and audience interests.
• Plan, produce and edit engaging and relevant content for Abbott's owned social media platforms (Instagram, LinkedIn, TikTok, X, Facebook, YouTube, etc.).
• Use tools like Canva and other design software to create and edit high-quality, visually compelling assets for social.
• Partner with cross-functional teams to ideate and develop social content and execution plan aligned with business news/announcements and health tech innovations.
• Advise teams across Abbott on best practices for paid social content that is brand-aligned and platform-specific.
• Coordinate with the social media team to optimize posting cadence while ensuring accuracy of social media metrics reporting.
• Organize brainstorms and collaborate with the social media team to generate high impact creative concepts and social-first content ideas that align with our brand identity and communications efforts.
• Optimize content for different social platforms with a platform-first approach in mind; Understand platform differences and ensure Abbott's social content resonates with audiences.
• Stay current with social platform updates, algorithm changes and emerging trends and translate trends into real-time content and storytelling opportunities across social channels.
• Leverage performance data and content learnings/insights to improve effectiveness of content and future strategy.
• Collaborate with external creative agencies to support content development and execution.

Kenntnisse

Social media content creation

Video shooting & editing

Communication skills

Time management

Ausbildung

Bachelor's degree in marketing, communications, advertising, or a related field

Tools

Canva

Video editing software

Jobbeschreibung

Abbott is seeking a Social Media Content Creator to join our Content team in Abbott Park, IL or Willis Tower locations. This onsite position focuses on developing engagement-worthy, social-first content that elevates Abbott's brand presence across global channels.

The ideal candidate has 1–3 years of experience in social media content creation, with hands-on video production skills and a strong eye for brand voice. You will collaborate across teams to bring stories to life.