Social Media Content Creator

Abbott; United States; On-site; USD 61,000 - 123,000; Full time

Benefits offered by this job

Free medical coverage

Excellent retirement plan

Tuition reimbursement

Education / training benefits

Job summary

Abbott Park, IL or Willis Tower, Chicago-based Social Media Content Creator role focusing on compelling, social-first content across global channels.

You will lead end-to-end creation from ideation to editing and optimization, collaborating with teams to tell Abbott’s brand stories with strong video and visual assets.

Qualifications

• Bachelor’s degree in marketing, communications, advertising, or a related field.
• 1–3 years of experience in social media content creation.
• Proficient in video shooting, editing, and production techniques; familiar with in-app creator tools and video editing software.
• Extensive knowledge and hands-on experience with both organic and paid social media content on key platforms.
• Excellent verbal and written communications skills.
• Strong time management, organizational skills and attention to detail.

Responsibilities

• Develop and implement social media content strategies that align with Abbott’s brand voice and priorities.
• Plan, produce and edit engaging content for owned social platforms (Instagram, LinkedIn, TikTok, X, Facebook, YouTube).
• Use Canva and other design tools to create high-quality assets for social.
• Collaborate with cross-functional teams to ideate and execute social content and announcements.
• Advise teams on best practices for paid social content that is brand-aligned.
• Coordinate posting cadence and ensure accuracy of social metrics reporting.
• Brainstorm with the team to generate high-impact, social-first content ideas.
• Adapt content for different platforms with a platform-first approach and stay current with trends.

Skills

Verbal communication

Written communication

Time management

Attention to detail

Self-starter

Education

Bachelor’s degree in marketing, communications, advertising, or related field

Tools

Canva

Video editing software

Job description

JOB DESCRIPTION: Working at Abbott

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to: Career development with an international company where you can grow the career you dream of. Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. An excellent retirement savings plan with high employer contribution Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Abbott Park, IL or Willis Tower locations within the PA Public Affairs division. This is an onsite position.

Are you passionate about creating compelling social media content that inspires, informs, and engages? Abbott is looking for a Social Media Content Creator to join our dynamic Content team. In this role, you’ll focus on developing engagement-worthy, social-first content that elevates our brand presence and reputation across our global social media channels.

You’ll lead the end-to-end creation of high-impact social creative and storytelling —from ideation and production to editing and optimization— while collaborating across teams to bring our brand stories to life.

The ideal candidate will have hands-on experience in social-first content creation for leading product brands and/or corporate brands. You’re highly creative, detail-oriented, and skilled at short-form video production. Having an eye for social media trends, being a self‑starter, quick thinker, and able to capture content in the brand's voice and visual style are essential.

This position requires a deep understanding of the social media landscape and excellent communications skills with prior experience in public relations, marketing communications, and/or social media management a plus.

What You’ll Work On:

• Develop and implement social media content strategies that align with Abbott’s brand voice, business priorities and audience interests
• Plan, produce and edit engaging and relevant content for Abbott’s owned social media platforms (Instagram, LinkedIn, TikTok, X, Facebook, YouTube, etc.)
• Use tools like Canva and other design software to create and edit high-quality, visually compelling assets for social
• Partner with cross-functional teams to ideate and develop social content and execution plan aligned with business news/announcements and health tech innovations
• Advise teams across Abbott on best practices for paid social content that is brand-aligned and platform-specific
• Coordinate with the social media team to optimize posting cadence while ensuring accuracy of social media metrics reporting
• Organize brainstorms and collaborate with the social media team to generate high impact creative concepts and social-first content ideas that align with our brand identity and communications efforts
• Optimize content for different social platforms with a platform-first approach in mind; Understand platform differences and ensure Abbott’s social content resonates with audiences
• Stay current with social platform updates, algorithm changes and emerging trends and translate trends into real-time content and storytelling opportunities across social channels
• Leverage performance data and content learnings/insights to improve effectiveness of content and future strategy
• Collaborate with external creative agencies to support content development and execution

Required Qualifications:

1. Bachelor’s degree in marketing, communications, advertising, or a related field
2. 1 - 3 years of experience in social media content creation
3. Proficient in video shooting, editing, and production techniques; familiar with in-app creator tools and video editing software.
4. Extensive knowledge and hands-on experience with both organic and paid social media content on key platforms
5. Excellent verbal and written communications skills
6. Strong time management, organizational skills and attention to detail
7. Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life.

Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter

The base pay for this position is $61,300.00 – $122,700.00 In specific locations, the pay range may vary from the range posted.

JOB FAMILY: Communications DIVISION: PA Public Affairs LOCATION: United States > Abbott Park : AP06D ADDITIONAL LOCATIONS: United States > Chicago : Willis Tower Building 233 S Wacker Dr. WORK SHIFT: Standard TRAVEL: Yes, 5 % of the Time MEDICAL SURVEILLANCE: No SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next‑generation diagnostics, life‑changing devices, science‑based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.

The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

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