Content Creator-Writer

Abbott Laboratories; Atlanta (GA); On-site; USD 57,300 - 114,700; Full time

Benefits offered by this job

Career development with international

Free medical coverage for employees

Excellent retirement savings plan

Job summary

Abbott Laboratories is seeking a Content Specialist to develop and publish engaging stories about Abbott and its products. You will interview experts, craft posts for Abbott.com and social channels, and ensure accuracy and AP style.

The role emphasizes timely production, SEO optimization, and collaboration with the Digital team. You will contribute creative ideas, support monthly newsletters, and help shape content policies within the Public Affairs division.

Qualifications

• Bachelor’s degree in journalism, communications, public relations, marketing or related field.
• 2–5 years of experience in content development, writing, social media or PR.
• Excellent storytelling ability and strong command of AP style.
• Strong written and verbal communication skills and collaboration.

Responsibilities

• Enhance Abbott brand awareness and protect reputation.
• Create stories for Abbott.com and social channels; interview experts and key opinion leaders.
• Write to Abbott AP style guidelines and coordinate assets for publishing.
• Optimize content for SEO and social channels to improve visibility.
• Identify updates to Abbott.com site fronts and collaborate with Digital team.
• Produce timely written and visual content and support monthly newsletters.
• Contribute creative ideas across the Content Team and help shape department policies.

Skills

Storytelling

Writing

AP style

Social media

Team collaboration

Education

Bachelor's degree in journalism/communications/public relations/marketing

Job description

Company Overview

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life‑changing technologies spans diagnostics, medical devices, nutritionals, and branded generic medicines. With 114,000 colleagues serving people in more than 160 countries, Abbott offers a dynamic environment.

Benefits

• Career development with an international company where you can grow the career you dream of.
• Free medical coverage for employees via the Health Investment Plan (HIP) PPO.
• Excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, Freedom2Save student debt program, and FreeU education benefit.
• Recognition as a great place to work in dozens of countries and one of the most admired companies by Fortune.
• Best place to work for diversity, working mothers, female executives, and scientists.
• Participants who complete a short wellness assessment qualify for free coverage in the HIP PPO medical plan for the next calendar year.

The Opportunity

This position works out of our Willis Tower or Abbott Park, IL location in the PA Public Affairs division.

Responsibilities

• Help Abbott enhance brand awareness of the company and its products while protecting its reputation.
• Create stories for Abbott.com and social channels, including identifying topics, interviewing experts and key opinion leaders, writing to Abbott and AP style guidelines with accuracy and precision, creating or producing photography and video or other assets, and working with publishers to post in a timely manner.
• Optimize content for SEO and social channels to support story visibility.
• Identify ongoing updates to Abbott.com site fronts and landing pages as well as brand‑appropriate visual imagery. Work with the Digital team and content publishers to identify improvements and ongoing updates to enhance the user experience across digital channels.
• Produce content, both written and visual, in a timely manner.
• Support monthly Abbott EDGE newsletters.
• Offer unique and creative thinking and ideas regularly; help ideate on projects and programs across the Content Team and Abbott.
• Assist the department head in managing and shaping department policies and procedures.
• Ensure proper adherence to all financial and administrative policies.
• Ensure programs fall within budget parameters and all paperwork is completed in an appropriate manner (invoice logging, purchase orders, statements of work, etc.).

Required Qualifications

• Education: Bachelor’s degree (B.A. or B.Sc.) in journalism, communications, public relations, marketing or related field.
• Minimum of 2-5 years of experience in the development and execution of content, writing, social media or public relations.
• Superb storytelling qualities.
• Understanding of effective writing, basic proofreading and AP style.
• Passion for communications, digital trends and social media.
• Excellent verbal and written communication skills.
• Highly collaborative and team player.
• User of social media and ability to turn insights into action.
• Strong time management, organizational skills and attention to detail.

Salary: $57,300.00 – $114,700.00 (pay range may vary by location).

Abbott is an Equal Opportunity Employer, committed to employee diversity.