Content Creator & Brand Storyteller

Abbott Laboratories; Atlanta (GA); On-site; USD 57,300 - 114,700; Full time

Benefits offered by this job

Career development with international

Free medical coverage for employees

Excellent retirement savings plan

Job summary

Abbott Laboratories is seeking a Content Specialist to develop and publish engaging stories about Abbott and its products. You will interview experts, craft posts for Abbott.com and social channels, and ensure accuracy and AP style.

The role emphasizes timely production, SEO optimization, and collaboration with the Digital team. You will contribute creative ideas, support monthly newsletters, and help shape content policies within the Public Affairs division.

Qualifications

• Bachelor’s degree in journalism, communications, public relations, marketing or related field.
• 2–5 years of experience in content development, writing, social media or PR.
• Excellent storytelling ability and strong command of AP style.
• Strong written and verbal communication skills and collaboration.

Responsibilities

• Enhance Abbott brand awareness and protect reputation.
• Create stories for Abbott.com and social channels; interview experts and key opinion leaders.
• Write to Abbott AP style guidelines and coordinate assets for publishing.
• Optimize content for SEO and social channels to improve visibility.
• Identify updates to Abbott.com site fronts and collaborate with Digital team.
• Produce timely written and visual content and support monthly newsletters.
• Contribute creative ideas across the Content Team and help shape department policies.

Skills

Storytelling

Writing

AP style

Social media

Team collaboration

Education

Bachelor's degree in journalism/communications/public relations/marketing

Job description

Abbott Laboratories is seeking a Content Specialist to develop and publish engaging stories about Abbott and its products. You will interview experts, craft posts for Abbott.com and social channels, and ensure accuracy and AP style.

The role emphasizes timely production, SEO optimization, and collaboration with the Digital team. You will contribute creative ideas, support monthly newsletters, and help shape content policies within the Public Affairs division.