Social Media Content Creator & Analytics Specialist

L&P Aesthetics; Palo Alto (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

L&P Aesthetics in California is seeking a Social Media Content Creator & Analytics Specialist to own and grow all social media accounts for our surgeons, Dr. David Lieberman and Dr. Sachin Parikh.

This role treats social media like a lab, driving high-quality surgical leads through testable, data-driven content. You'll report to the Marketing Director and collaborate to craft premium, patient-first content that showcases natural results.

Qualifications

• 2+ years managing Instagram for a brand or creator.
• Structured test-and-learn mindset with clear learnings.
• Strong analytics using IG Insights, TikTok analytics, YouTube metrics.
• Hands-on video production and editing with CapCut or Premiere.
• Sharp copywriting, especially hooks and captions.
• Passion for social media and viral content.
• Background in statistics, research, or growth marketing.
• Experience with paid social or DM automation tools.

Responsibilities

• Analyze accounts, posts, and platforms to identify best practices and engagement strategies.
• Run structured testing programs using AI to optimize reels for leads.
• Use Trial Reels and A/B hooks to improve watch time, sends, and saves with non-followers.
• Track performance in a shared dashboard and develop a content playbook.
• Monitor ranking changes and adjust strategy based on evidence.
• Plan, film, and edit Reels, carousels, and Stories with surgeons to premium standards.
• Direct surgeons on camera; write hooks and scripts; optimize filming time.
• Build recurring series showcasing natural results and patient journeys.
• Write keyword-rich captions and on-screen text for discovery.
• Manage community engagement and lead routing to patient care.
• Plan collaborations with local partners and cross-promotion.
• Secure written patient consent and follow HIPAA and medical advertising rules.

Skills

Instagram management

Analytics

Video production

Copywriting

Tools

CapCut

Premiere

Job description

L&P Aesthetics is California’s premier facial plastic surgery and medical aesthetics practice. With locations in Palo Alto and Los Gatos, L&P Aesthetics is known nationally for providing the most natural-looking results in a luxurious and comfortable environment.

About the role

We're hiring a Social Media Content Creator & Analytics Specialist to own and grow all social media accounts for our surgeons, Dr. David Lieberman and Dr. Sachin Parikh. This is a role for someone who treats social media like a lab: you stay at the forefront of algorithmic updates and trends, run tests, read data, and double down on what works, while producing content polished enough to represent the premier surgical practice.

Your goal is twofold: analyze the social funnel to optimize for high-quality surgical leads while developing the best-produced, most engaging, patient-first content in the nation. You'll report to the Marketing Director.

What you'll do

Experiment and optimize

• Continuously analyze accounts, posts, and the platforms to dissect the best practices and engagement strategies for the account.
• Run a structured testing program using Ai and other platforms to optimize reels for driving surgical leads.
• Use Trial Reels, A/B hooks, and format tests to find what drives watch time, sends, and saves with non-followers.
• Track performance in a shared dashboard and turn findings into a living content playbook.
• Monitor ranking changes and competitor accounts, and adjust strategy based on evidence, not trends alone.

Create and produce

• Plan, film, and edit Reels, carousels, and Stories with the surgeons, at a polished, premium standard.
• Direct the surgeons on camera: coach delivery, write hooks and scripts, and make filming time efficient.
• Build recurring series (patient questions, myth vs. fact, procedure explainers, recovery journeys) that showcase natural results.
• Build trusted relationships with our patient ambassadors as you follow and film them through each stage of their surgical journey and help them share their experiences authentically.
• Write keyword-rich captions and on-screen text for Instagram search and discovery.

Grow and convert

• Manage community engagement: comments, DMs, and lead routing to the patient care team.
• Set up and optimize conversion paths (DM keyword flows, bio links, Highlights) that turn viewers into consultations.
• Plan Collabs with local partners and cross-promotion with @lpaesthetics.

Protect the practice

• Secure written patient consent for all patient content, and follow HIPAA and California medical advertising rules.
• Keep content accurate and on-brand, and route clinical claims to the surgeons for review.

How we'll measure success

Our north star is high-quality consultations booked from social media.

What you bring

Required

• 2+ years managing Instagram for a brand or creator, with a portfolio showing measurable growth.
• A test-and-learn mindset: you've run structured experiments and can explain what you learned and changed.
• Strong analytics skills: comfortable with Instagram Insights, TikTok analytics, YouTube metrics, building dashboards.
• Hands-on video production: shooting on phone and camera, lighting, audio, and editing (CapCut, Premiere, or similar).
• Sharp copywriting, especially hooks and captions.
• A passion for all things social media and viral content.
• Background in statistics, research, or growth marketing.
• Experience with paid social or DM automation tools.

Nice to have

• Experience in aesthetics, plastic surgery, dermatology, or luxury healthcare.
• Familiarity with HIPAA and medical advertising rules.

L&P Aesthetics is an equal opportunity employer.