Social Media Content Creator Videographer Medical

Executive Plastic Surgery Pllc; Bloomfield Hills (MI); On-site; USD 45,000 - 65,000; Full time

Job summary

Executive Plastic Surgery Pllc in Bloomfield Hills, MI is seeking a creative Social Media Manager & Content Creator to elevate the practice's online presence. You will craft engaging content across Facebook, Instagram, TikTok, and YouTube, edit short-form videos, and design promotional graphics reflecting patient care and surgical expertise.

You'll own the content calendar, monitor engagement, grow followers organically, and collaborate with the physician on campaigns.

Qualifications

• Experience in social media management across Facebook, Instagram, TikTok, and YouTube.
• Proficient with CapCut, Premiere Pro or equivalent video editing tools.
• Strong graphic design skills with Canva or similar.
• Understanding of social media algorithms and organic growth.
• Ability to work independently and meet deadlines.
• Familiarity with HIPAA-compliant healthcare marketing.

Responsibilities

• Create engaging content for Facebook, Instagram, TikTok, and YouTube.
• Film and edit short-form videos for Reels, TikTok, and Shorts.
• Develop educational, informative posts on procedures and patient experiences.
• Repurpose existing videos and testimonials into social content.
• Design graphics, carousels, and promotional material.
• Record and produce live sessions and educational videos.
• Manage daily posting and scheduling; maintain content calendar.
• Identify trends to increase organic reach and engagement.
• Track KPIs and provide weekly performance updates.
• Coordinate content with Google and Meta advertising campaigns.

Skills

Social media management

Content creation

Video editing

Graphic design

SEO basics for social media

HIPAA knowledge

Independence & initiative

Tools

CapCut

Adobe Premiere Pro

Canva

Job description

Job Description

Job Description

Executive Plastic Surgery is a well-established plastic surgery practice specializing in breast implant removal (explant surgery), aesthetic procedures, and patient education.

We are seeking a creative, motivated, and results-driven Social Media Manager & Content Creator to strengthen our online presence, expand our audience, and create engaging, high-quality content that reflects our practice's expertise and commitment to patient care.

This position is ideal for someone who understands social media trends, knows how to create compelling content, and can translate engagement into meaningful patient interest.

Key Responsibilities

Content Creation & Video Production

• Create engaging content for Facebook, Instagram, TikTok, and YouTube.
• Film and edit short-form videos, including Instagram Reels, TikToks, and YouTube Shorts.
• Develop educational, informative, and engaging posts highlighting surgical procedures, patient experiences, and practice updates.
• Repurpose existing surgical videos, patient testimonials, and educational materials into engaging social media content.
• Design visually appealing graphics, carousels, and promotional content.
• Assist with recording and producing Facebook Live sessions, interviews, and educational videos.

Social Media Management & Growth

• Manage daily posting and scheduling across social media platforms.
• Develop and maintain a consistent weekly and monthly content calendar.
• Identify current trends and creative opportunities to increase organic reach.
• Develop strategies to increase followers, engagement, video views, and audience interaction.
• Monitor comments, messages, and community engagement, escalating patient inquiries to appropriate staff.
• Help strengthen the practice's presence in relevant online communities.

Marketing Strategy & Performance

• Collaborate directly with the physician to develop educational and promotional campaigns.
• Optimize content for visibility, audience retention, and engagement.
• Track key performance indicators, including reach, engagement, follower growth, video views, and patient inquiries.
• Provide weekly performance updates and recommendations for improvement.
• Coordinate content with existing Google and Meta advertising campaigns.
• Identify opportunities to improve content performance and attract qualified prospective patients.

Qualifications

• Demonstrated experience in social media management and content creation.
• Strong knowledge of Facebook, Instagram, TikTok, and YouTube.
• Proficiency in video editing software such as CapCut, Adobe Premiere Pro, or similar platforms.
• Experience using Canva or other graphic design tools.
• Understanding of social media algorithms, engagement strategies, and organic audience growth.
• Ability to work independently, manage deadlines, and take initiative.
• Creative mindset with attention to detail and professional presentation.
• Comfortable filming videos and working directly with physicians and staff.

Preferred Qualifications

• Experience in healthcare, medical aesthetics, plastic surgery, or wellness marketing.
• Experience growing professional social media accounts with measurable results.
• Familiarity with Meta Business Suite and social media analytics.
• Knowledge of basic social media SEO, hashtags, and content optimization.
• Understanding of patient privacy, HIPAA requirements, and appropriate healthcare marketing practices.

We are not simply looking for someone to post pictures or schedule content.

We want a proactive, creative individual who understands how to grow a social media presence, increase meaningful engagement, and help turn online interest into patient inquiries.

The ideal candidate will bring fresh ideas, take ownership of content creation, stay current with social media trends, and consistently look for ways to improve results.