Social Media Lead

Bliss Aesthetics; Miami (FL); On-site; USD 60,000 - 80,000; Full time

Job summary

A modern aesthetics brand in Miami is seeking a Social Media Lead to drive brand engagement and awareness through innovative social media strategies. The ideal candidate will have over 5 years of experience, particularly in managing large accounts and crafting compelling video content. This role offers the opportunity to shape the social media presence in a rapidly evolving industry.

Qualifications

• 5+ years of experience managing social media accounts.
• Proven success in driving brand awareness and engagement.
• Experience with accounts having over 50k followers.

Responsibilities

• Develop and implement a data-driven social media strategy.
• Create engaging video content for various platforms.
• Manage all aspects of social media channels.

Skills

Social media strategy development

Video content creation

Analytics and metrics interpretation

Brand awareness and engagement

Project management

Creative thinking

Education

Bachelor’s degree in Marketing or Communications

Job description

This isn’t just another role—it’s a chance to help build Bliss into the defining brand of modern aesthetics. The cosmetic procedure industry has been running on outdated, fragmented solutions for too long. At Bliss, we’re transforming it into a seamless, patient‑first experience powered by technology, trust, and world‑class providers.

We’re a well‑funded startup led by a founder with a track record of building a unicorn and multiple successful exits. You’ll work directly with our VP of Sales and Head of Marketing as we scale a marketplace that’s reshaping how patients connect with surgeons and practices. If you’re excited by building something monumental in a space ripe for innovation, this is your opportunity.

We are seeking a dynamic and experienced Social Media Lead to join our team in Miami. You'll be responsible for developing and executing social media strategies that drive brand awareness, engagement, and follower growth across social platforms – Instagram, TikTok, Facebook, Snapchat, and Youtube. You'll be a creative force, crafting compelling video content that resonates with our target audience and propels our social media presence to new heights. The ideal candidate will have a proven track record of managing accounts with over 50k followers, scaling up followership, and generating engaging video content.

Responsibilities

• Develop and implement a data‑driven social media strategy aligned with overall marketing goals.
• Create high‑quality and engaging video content tailored to each platform’s audience and best practices.
• Manage and oversee all aspects of our social media channels, including content creation, publishing, and community engagement.
• Stay ahead of social media trends, tools, and best practices, proactively implement new strategies to drive results, and identify opportunities to leverage them for our brand.
• Analyze and interpret social media metrics to measure success and provide actionable insights for continuous improvement.
• Cultivate a strong brand voice and personality across all social media platforms.
• Collaborate with cross‑functional teams, including marketing, sales, and product, to align social media efforts with overall business objectives.
• Monitor industry trends and competitor activities to identify new opportunities and potential areas for improvement.

Qualifications

• Minimum 5 years of experience managing social media, with a proven track record of success in managing social media accounts, driving brand awareness & followers growth (managing Instagram / TikTok accounts with over 50k followers – an advantage).
• Experience in creating high‑quality engaging video content in high velocity.
• Passion for social media and a keen eye for detail.
• Experience in the aesthetics industry – an advantage.
• Bachelor’s degree in Marketing, Communications, or related field – an advantage.
• Strong understanding of social media analytics and metrics, with the ability to derive actionable insights to drive strategy.
• Strong project management skills, with the ability to manage multiple priorities and meet deadlines in a fast‑paced environment.
• Creative thinking and problem‑solving skills, with a passion for innovation and staying ahead of industry trends.