Social Media Content Creator

Duolingo; New York (NY); On-site; USD 99,000 - 133,000; Full time

Job summary

Duolingo is seeking a creative Social Media Content Creator to produce video for TikTok, Instagram Reels, and YouTube Shorts. You’ll take ideas from concept through production, partnering across teams and using performance insights to strengthen experiments.

Bring a portfolio of social-first work, 2+ years of brand experience, and proficiency with Premiere Pro, Final Cut Pro, or CapCut. You’ll craft content that engages learners worldwide and supports our mission.

Qualifications

• Portfolio of social-first video work demonstrating end-to-end execution.
• 2+ years of experience creating social content for brands or organizations.
• Experience producing short-form video from concept to editing.
• Proficiency with native social creation tools and video editing software.
• Strong understanding of TikTok, Instagram Reels and YouTube Shorts.
• Experience using content performance data to guide experiments.
• Ability to identify trends quickly while preserving brand voice.

Responsibilities

• Create entertaining, distinctive social content for target audiences.
• Develop fun, educational content aligned with Duolingo’s mission.
• Conceptualize, script, storyboard, shoot, and edit short-form videos.
• Produce content for campaigns including creator collaborations.
• Collaborate with Social, Brand, Design, Product, and other teams.
• Run content experiments, analyze results, and apply learnings.
• Monitor platform trends to identify timely opportunities.

Skills

Social video storytelling

Platform knowledge

Video editing

Data-driven optimization

Cross-functional collaboration

Creative judgment

Tools

Premiere Pro

Final Cut Pro

CapCut

Job description

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.

We’re seeking a creative Social Media Content Creator to produce video content for Duolingo’s presence on TikTok, Instagram Reels, and YouTube Shorts. As a core member of our growing Marketing team, you’ll create entertaining, educational content that brings our brand and characters to life. You’ll take ideas from concept through production, collaborate across teams, and use performance insights to make each creative experiment stronger.

• Create entertaining, distinctive social content that audiences want to watch and share.
• Develop fun, educational content that supports Duolingo’s mission and makes learning feel engaging and accessible.
• Conceptualize, script, storyboard, shoot, and edit short-form videos for TikTok, Instagram Reels, and YouTube Shorts.
• Create content for campaigns ranging from creator collaborations to stories featuring Duolingo’s animated characters.
• Partner with Social, Brand, Design, Product, and other teams to support product features, launches, courses, podcasts, and company initiatives.
• Run short-form content experiments, analyze results, and apply what you learn to future work.
• Monitor platform trends and audience behavior to identify timely opportunities that fit Duolingo’s brand.

You have...

• A portfolio of social-first video work that demonstrates strong creative judgment and end-to-end execution.
• 2+ years of experience creating social content for a brand, organization, agency, or established creator channel.
• Experience producing short-form video, from concept and storyboarding through shooting and editing.
• Proficiency with native social creation tools and video-editing software such as Adobe Premiere Pro, Final Cut Pro, or CapCut.
• A strong understanding of TikTok, Instagram Reels, and YouTube Shorts, including how audience expectations differ across platforms.
• Experience using content-performance data to evaluate creative work and guide future experiments.
• The ability to identify relevant trends and respond quickly while protecting brand voice and quality.
• Clear communication skills and experience collaborating with creative and cross-functional partners.

Exceptional candidates will have...

• Proficiency in more than one language.
• Experience creating content with characters, mascots, or established brand intellectual property.
• Experience performing on camera or directing on-camera talent.
• Motion graphics, animation, or design skills.

Please include a link to your portfolio showcasing relevant work samples. A portfolio submission is mandatory for consideration of your candidacy.

Benefits: Take a peek at how we care for our employees' holistic well-being with our benefits here .

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Accommodations: We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact [e-mail] .

Equal Employment Opportunity: Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Fraud Warning: Unfortunately, there is a rise in scammers pretending to be real Duolingo employees. Duolingo and our employees will never ask for your Social Security number, bank details, or passport info, and we’ll never ask you to deposit a check, purchase equipment, or exchange money during the interview process. Real Duolingo employees always use an email that ends in @duolingo.com or @recruiting.duolingo.com. Stay alert and double-check these details before sharing any information.

By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice .

The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation. We encourage you to talk with your recruiter for more information related to compensation for this role!

Salary Range:

$98,600 — $133,400 USD

AI in Hiring: Duolingo uses AI technology to assist in our hiring process. We want to be transparent about how we use this technology and your rights. We use Greenhouse Software's Talent Matching feature to assist with reviewing applications for the skills and experience we have decided are important for this role.

How it works:

• Talent Matching reviews your resume and responses to application questions to determine the extent to which your qualifications match the job requirements selected for this role. These requirements and their desired weighting are established by our recruiters in collaboration with hiring managers.
• All Talent Matching output is reviewed by our recruiting and hiring teams, who make the final decision on each application. Talent Matching does not automatically disposition any candidate or make hiring decisions.

Voluntary Self Identification

To fulfill our mission of developing the best education in the world and making it universally available, we seek exceptional talent for every role. We recruit candidates from diverse backgrounds. To help us evaluate our hiring process for equitability, we invite U.S. applicants to share their demographic information. Participation in this survey is voluntary and confidential. Participation will not affect any hiring decisions or outcomes.