Senior Creative, Social

Duolingo; Northern (KY); Hybrid; USD 143,000 - 193,000; Full time

Job summary

Duolingo’s Brand Marketing Studio is seeking a social-native creative who can translate memes and cultural moments into breakthrough ideas across social, experiential, OOH, partnerships, and culture.

You’ll be a hybrid creator: content, copy, and art director rolled into one, delivering work on internet timelines while helping evolve Duolingo’s distinctive voice on TikTok, Instagram, YouTube, X and emerging platforms.

Qualifications

• 7+ years of experience creating culturally relevant work for social platforms, brands, agencies, media companies or your own audience
• A portfolio that demonstrates social-native thinking, strong concepts and excellent creative craft
• Deep fluency in internet culture and an instinct for distinguishing an emerging opportunity from a dying trend
• A clear point of view on what great social creative looks like now and where it’s going next
• Strong copywriting skills and a sharp eye for art direction, design and visual storytelling
• Expertise in short‑form video, including concepting, directing and getting the work made
• Experience turning cultural insights into ideas beyond social posts, such as experiential activations, earned‑media stunts, OOH, products or partnerships
• Experience giving direct, useful creative feedback that helps other creators improve their ideas and execution
• The ability to operate at both the strategic and hands‑on level; you’re not too senior to make things
• Strong taste, low ego, and the ability to make the work better through collaboration
• The ability to work from or relocate to Pittsburgh, PA or New York, NY

Responsibilities

• Turn social moments into ideas that move beyond the feed, including stunts, billboards, products, mascot appearances, partnerships, pop-ups and more
• Provide clear, actionable feedback to social content creators, helping make their work more ownable, culturally relevant and true to Duolingo
• Develop and ship ambitious creative on internet timelines, often moving from opportunity to execution within one or two weeks
• Identify validated trends, memes, fandoms and cultural moments where Duolingo can play a meaningful and unexpected role
• Create original social-native content yourself when the strongest idea is still a great post, video or meme
• Help steward and evolve Duolingo’s distinctive voice, visual language, characters and sense of humor across TikTok, Instagram, YouTube, X and emerging platforms
• Work closely with social, brand marketing, design, production, PR, partnerships and legal to determine what we can make and how quickly we can make it
• Present ideas clearly and persuasively, from a fast Slack pitch to a fully developed creative deck
• Raise the creative standard of our daily social work while spotting opportunities with business impact and award‑winning potential

Job description

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.

Duolingo’s social channels have become a cultural phenomenon. Now we’re looking for a social-native creative who can take our speed-of-culture thinking beyond the feed and into the real world.

You’ll join Duolingo’s Brand Marketing Studio and work closely with our social team to transform trends, memes and cultural moments into breakthrough ideas across social, experiential, OOH, partnerships, events, and unexpected corners of culture.

You’re part content creator, part copywriter, part art director, and deeply fluent in the internet. You can make something yourself when speed matters, develop a bigger idea when the opportunity deserves it and give sharp feedback that makes other creators’ work more ownable, timely and unmistakably Duolingo.

• Turn social moments into ideas that move beyond the feed, including stunts, billboards, products, mascot appearances, partnerships, pop-ups and more


• Provide clear, actionable feedback to social content creators, helping make their work more ownable, culturally relevant and true to Duolingo


• Develop and ship ambitious creative on internet timelines, often moving from opportunity to execution within one or two weeks


• Identify validated trends, memes, fandoms and cultural moments where Duolingo can play a meaningful and unexpected role


• Create original social-native content yourself when the strongest idea is still a great post, video or meme


• Help steward and evolve Duolingo’s distinctive voice, visual language, characters and sense of humor across TikTok, Instagram, YouTube, X and emerging platforms


• Work closely with social, brand marketing, design, production, PR, partnerships and legal to determine what we can make and how quickly we can make it


• Present ideas clearly and persuasively, from a fast Slack pitch to a fully developed creative deck


• Raise the creative standard of our daily social work while spotting opportunities with business impact and award‑winning potential

You have...

The most important thing you’ll bring to this interview is your portfolio. We want to see work that made people stop scrolling and ideas too big to stay in the feed.

Beyond that, you have:

• 7+ years of experience creating culturally relevant work for social platforms, brands, agencies, media companies or your own audience


• A portfolio that demonstrates social-native thinking, strong concepts and excellent creative craft


• Deep fluency in internet culture and an instinct for distinguishing an emerging opportunity from a dying trend


• A clear point of view on what great social creative looks like now and where it’s going next


• Strong copywriting skills and a sharp eye for art direction, design and visual storytelling


• Expertise in short‑form video, including concepting, directing and getting the work made


• Experience turning cultural insights into ideas beyond social posts, such as experiential activations, earned‑media stunts, OOH, products or partnerships


• Experience giving direct, useful creative feedback that helps other creators improve their ideas and execution


• The ability to operate at both the strategic and hands‑on level; you’re not too senior to make things


• Strong taste, low ego, and the ability to make the work better through collaboration


• The ability to work from or relocate to Pittsburgh, PA or New York, NY

Exceptional candidates will have...

• Experience working across both in‑house and agency or studio environments


• A genuine obsession with Duolingo’s mission, product and characters

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Accommodations: We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact [e-mail] .

Equal Employment Opportunity: Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice .

Salary Range:

$142,800 — $193,200 USD

AI in Hiring: Duolingo uses AI technology to assist in our hiring process. We want to be transparent about how we use this technology and your rights. We use Greenhouse Software's Talent Matching feature to assist with reviewing applications for the skills and experience we have decided are important for this role.

How it works:

• Talent Matching reviews your resume and responses to application questions to determine the extent to which your qualifications match the job requirements selected for this role. These requirements and their desired weighting are established by our recruiters in collaboration with hiring managers.


• All Talent Matching output is reviewed by our recruiting and hiring teams, who make the final decision on each application. Talent Matching does not automatically disposition any candidate or make hiring decisions.