Head of Influencers & Community

Duolingo; Pittsburgh (Allegheny County); On-site; USD 196,000 - 294,000; Full time

Job summary

Duolingo is seeking a Senior Leader to serve as Head of Community & Influencers. This role will own UGC reach, word-of-mouth acquisition, and creator-driven growth across all Duolingo verticals.

You will strategize, negotiate, and scale partnerships with celebrities, influencers, and creators to drive measurable growth and brand equity. You will design a tiered loyalty program, collaborate with product to boost in-app shareability, and build a world-class advocate network.

Qualifications

• Experience driving measurable business outcomes across the creator and community industry.
• Built or led a product at scale in the creator economy.
• Proven success building multi-platform advocacy programs with measurable ROI and business growth.
• Experience owning a product roadmap.
• Experience in managing a scaled influencer program that contributed significantly to top-of-funnel growth.
• Deep understanding of attribution, social, and product analytics with a proven track record of building scalable success frameworks.

Responsibilities

• Own the full influencer, creator, and community flywheel from strategy to execution and scale it into a measurable top-of-funnel growth engine.
• Build and operate partnerships across celebrities, influencers, and creators from deal flow and negotiation to creative and results, optimizing for CPM and cost-per-new-user.
• Architect a world-class advocate network that converts brand love into measurable word-of-mouth growth, and keeps Duolingo culturally relevant at scale.
• Design and launch a tiered loyalty and rewards program that turns our most engaged learners into an owned growth channel.
• Collaborate deeply with product teams to increase in-app shareability, surface community-driven content, and create in-app features that reward and incentivize organic advocacy.
• Build the attribution and measurement infrastructure that connects community and creator activity to business outcomes.
• Ensure new feature launches, vertical expansions, and cultural moments are amplified through creator and community channels.
• Lead, develop, and build a high-performing team that executes at startup speed across the org.

Skills

Creator ROI

Community growth

Influencer programs

Analytics

Roadmap ownership

Job description

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact‑based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world‑class minds — while doing work that’s both meaningful and fun.

Join our life‑changing mission to develop education for our half a billion (and growing!) learners around the world.

Read our blog to learn more.

About The Role...

Duolingo’s brand is one of the most beloved and talked‑about in consumer tech — and we’re looking for a senior leader to turn that cultural relevance into a measurable growth engine. As Head of Community & Influencers, you’ll build and own the function responsible for UGC reach, word‑of‑mouth acquisition, and creator‑driven growth across all Duolingo verticals.

You will

• Own the full influencer, creator, and community flywheel from strategy to execution and scale it into a measurable, top‑of‑funnel growth engine
• Build and operate our partnerships across celebrities, influencers, and creators from deal flow and negotiation to creative and results, optimizing for CPM and cost‑per‑new‑user
• Architect a world‑class advocate network that converts brand love into measurable word‑of‑mouth growth, and keeps Duolingo culturally relevant at scale
• Design and launch a tiered loyalty and rewards program that turns our most engaged learners into an owned growth channel
• Collaborate deeply with product teams to increase in‑app shareability, surface community‑driven content, and create in‑app features that reward and incentivize organic advocacy.
• Build the attribution and measurement infrastructure that connects community and creator activity to business outcomes
• Ensure new feature launches, vertical expansions, and cultural moments are systematically amplified through creator and community channels
• Lead, develop, and build a high‑performing team that executes at startup speed across the org

You have

• Experience driving measurable business outcomes across the creator & community industry
• Built or led a product at scale in the creator economy
• Proven success building multi‑platform advocacy programs with measurable ROI and business growth
• Experience owning a product roadmap
• Experience in managing a scaled influencer program that contributed significantly to top of funnel growth
• Deep understanding of attribution, social, and product analytics with a proven track record of building scalable success frameworks

Exceptional candidates will have

• Founder experience working in a 0 to 1 environment in the tech space
• Experience working at a world‑class consumer brand
• A passion for education, culture, and language

Salary Range

The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation. We encourage you to talk with your recruiter for more information related to compensation for this role!

$196,000—$294,000 USD

Accommodations

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact [e-mail].

Equal Employment Opportunity

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.