Social Media Content Creator

SESCO Lighting, Inc.; Orlando (FL); On-site; USD 42,000 - 64,000; Full time

Job summary

SESCO Lighting, Inc. is seeking a creative Social Media Content Creator to tell our story and grow our digital presence with engaging, high-quality content. You will work with our social media manager for direction and campaigns.

You will capture photo/video, develop short-form videos, assist with campaigns, and manage content across social platforms. A strong eye for visuals, brand alignment, and storytelling is essential.

Qualifications

• 1–3 years of experience in social media, content creation, digital marketing, communications, or a related field.
• Strong portfolio or examples of social media content, photography, video, Reels, TikToks, or other digital work.
• Experience managing or contributing content to platforms such as Instagram, Facebook, TikTok, and YouTube.
• Experience working in a church, nonprofit, brand, creative agency, or similar environment is a plus.

Responsibilities

• Capture photo and video content on a regular basis.
• Create Reels, Shorts, TikToks, stories, graphics, and other social-first content.
• Edit and prepare content for publishing.
• Assist in developing and maintaining the social media content calendar.
• Write captions and prepare posts for publication.
• Cover events and other important moments in real time.
• Identify stories, people, moments, and ideas that can become engaging social content.
• Monitor current trends and bring new creative ideas to the team.
• Help maintain consistency in branding, messaging, and visual style.
• Review content performance and use analytics to improve future content.
• Collaborate with communications, creative, marketing, leadership, and other teams as needed.

Skills

Social media knowledge

Video editing

Photography

Storytelling

Content planning

Caption writing

Education

Bachelor's degree (preferred)

Tools

Adobe Premiere Pro

Final Cut Pro

CapCut

Canva

Adobe Creative Cloud

Job description

We are seeking a creative, energetic, and highly motivated Social Media Content Creator to help tell our story and grow our digital presence through engaging, relevant, and high-quality content. This person will work directly with our social media manager who will give creative direction and assignments.

This person will be responsible for capturing and creating photo and video content, developing short-form videos, assisting with social media campaigns, and helping manage content across our social media platforms.

The ideal candidate understands current social media trends, has a strong creative eye, is comfortable behind a camera and editing content, can follow brand guidelines and knows how to turn moments and ideas into compelling stories.

Job Requirements

Experience

• 1–3 years of experience in social media, content creation, digital marketing, communications, or a related field.
• A strong portfolio or examples of social media content, photography, video, Reels, TikToks, or other digital work.
• Experience managing or contributing content to platforms such as Instagram, Facebook, TikTok, and YouTube.
• Experience working in a church, nonprofit, brand, creative agency, or similar environment is a plus.

Content Creation

• Ability to capture high-quality photo and video content using professional cameras and/or smartphones.
• Strong understanding of short-form video, including Instagram Reels, TikTok, YouTube Shorts, and emerging formats.
• Ability to edit engaging videos with strong pacing, music, text, transitions, and storytelling.
• Ability to create content from concept through final delivery.
• Strong visual sense for composition, lighting, framing, branding, and aesthetics.
• Ability to write clear and engaging social media captions and calls to action.

Technical Skills

• Proficiency with video-editing tools such as Adobe Premiere Pro, Final Cut Pro, CapCut, or equivalent software.
• Working knowledge of graphic-design tools such as Canva and/or Adobe Creative Cloud.
• Basic photography and photo-editing skills.
• Familiarity with social media scheduling and publishing tools.
• Basic understanding of social media analytics, including reach, engagement, views, follower growth, and content performance.
• Comfortable learning new platforms, technology, and AI-assisted creative tools.

Social Media Knowledge

• Strong understanding of Instagram, Facebook, TikTok, YouTube, and current social media culture.
• Ability to identify trends and determine how they can appropriately be adapted to our brand and audience.
• Understanding of what makes people stop scrolling, watch, engage, comment, and share.
• Ability to maintain a consistent brand voice and visual identity across platforms.
• Awareness of platform-specific best practices, dimensions, formats, algorithms, and posting strategies.

Personal Qualifications

We are looking for someone who is:

• Highly creative and full of ideas.
• Self-motivated and able to take initiative.
• Organized and able to manage multiple projects and deadlines.
• Detail-oriented and committed to producing excellent work.
• Collaborative and comfortable receiving creative direction and feedback.
• Flexible and able to respond quickly when important content opportunities arise.
• Comfortable interacting with people and capturing authentic moments.
• A strong storyteller who can recognize compelling stories and communicate them visually.
• Dependable, professional, positive, and team-oriented.

Primary Responsibilities

The Social Media Content Creator will:

• Capture photo and video content on a regular basis.
• Create Reels, Shorts, TikToks, stories, graphics, and other social-first content.
• Edit and prepare content for publishing.
• Assist in developing and maintaining the social media content calendar.
• Write captions and prepare posts for publication.
• Cover events and other important moments in real time.
• Identify stories, people, moments, and ideas that can become engaging social content.
• Monitor current trends and bring new creative ideas to the team.
• Help maintain consistency in branding, messaging, and visual style.
• Review content performance and use analytics to improve future content.
• Collaborate with communications, creative, marketing, leadership, and other teams as needed.

Education

A bachelor’s degree in marketing, communications, media, film, graphic design, or a related field is preferred but not required.

For this position, demonstrated creative ability, portfolio quality, social media knowledge, work ethic, and experience may be more important than a specific degree.

Preferred Qualifications

• 2+ years of professional hands-on social media content creation experience.
• Photography and videography experience.
• Experience with Adobe Creative Cloud and/or CapCut.
• Experience creating content in fast-paced live environments.
• Experience interviewing people or capturing testimonial/story-based content.
• Understanding paid social media advertising is a plus.
• Experience working as part of a creative or communications team.

Success in This Role

Success will be measured not simply by how much content is produced, but by the creator’s ability to consistently produce high-quality content that connects with our audience, strengthens our brand, increases engagement, expands our reach, and tells meaningful stories.