Social Media Content Creator

Randstad USA; Minneapolis (MN); Hybrid; USD 76,000 - 83,000; Part time

Job summary

Randstad USA is seeking a part-time Social Media Content Creator for a global food manufacturing client in Minneapolis, MN. This hybrid, 25-hour-per-week role focuses on crafting appetizing content across Instagram, TikTok, and Facebook.

You will concept, film, edit, and publish high-quality assets, manage the content calendar, engage with the community, and collaborate with brand teams on campaigns. The ideal candidate has 3+ years in food-focused social content, strong culinary styling, and a

Qualifications

• 3+ years creating social content in food/bev/CPG/hospitality.
• Hands-on culinary styling to make dishes look photogenic and appetizing.
• End-to-end production: filming, editing, caption writing, and posting across TikTok, Instagram, and Facebook.
• Strong portfolio showcasing visual aesthetic, video editing, and brand voice.
• Excellent self-management to juggle multiple shoots and deadlines.

Responsibilities

• Produce Engaging Content: concept, film, edit, and publish high-quality social assets highlighting recipes, product stories, and food culture.
• Manage the Content Calendar: plan and schedule content aligned with brand priorities and seasonal trends.
• Drive Community Engagement: interact with followers across channels and amplify user-generated and influencer content.
• Collaborate on Brand Campaigns: partner with Brand team, culinary founders, and agency partners on shoots and campaigns.
• Analyze and Optimize: track post metrics and trends to refine strategies and flag assets for paid amplification.

Skills

Social content creation

Video editing

Culinary styling

Platform publishing

Community engagement

Job description

Randstad is seeking a part time Social Media Content Creator for our global food manufacturing client.

Bring your passion for food and storytelling to a vibrant, growing brand. We are looking for an imaginative creator who knows how to make a dish look irresistible, capture cultural trends, and build an enthusiastic community across Instagram, TikTok, and Facebook.

Role Overview

• Pay Rate: $55.00 – $60.00 per hour (DOE)
• Employment Type: Part-time (approx. 25 hours/week)
• Contract Duration: 1-year contract with possible extension
• Location: Minneapolis, MN 55426 (Hybrid)

Responsibilities

• Produce Engaging Content: Concept, film, edit, and publish high-quality social assets (Reels, TikToks, photography, and copy) highlighting recipes, product stories, and food culture.
• Manage the Content Calendar: Plan and schedule content to align brand priorities and retail launches with seasonal trends and community interests.
• Drive Community Engagement: Interact with followers across channels, join relevant food conversations, and amplify user-generated and influencer content.
• Collaborate on Brand Campaigns: Partner directly with the Brand team, internal culinary founders, and agency partners on creative shoots and campaign rollouts.
• Analyze and Optimize: Track post metrics and social trends to identify top-performing content, refine future creative strategies, and flag assets for paid amplification.

Qualifications

• 3+ years of experience creating social content, specifically within the food, beverage, CPG, or hospitality industries.
• Demonstrated hands-on culinary comfort, with the ability to style and shoot food so it looks as good as it tastes.
• End-to-end production skills: filming, editing, caption writing, and native platform publishing across TikTok, Instagram, and Facebook.
• Strong digital portfolio showcasing your visual aesthetic, video editing ability, and brand voice.
• Exceptional self-management skills to run multiple projects, balance shoots, and coordinate team reviews independently.

Nice-to-haves:

• Experience scaling social channels for emerging or high-growth CPG brands.
• Familiarity with social media analytics platforms and paid media amplification strategies.
• Experience sourcing, managing, and partnering with content creators and influencer networks.