Social Media & Content Architect

Cape Resorts Group; Cape May (NJ); On-site; USD 65,000 - 90,000; Full time

Job summary

Cape Resorts Group in New Jersey seeks a Social Media & Content Manager to bring the Cape Resorts brand to life across digital channels. This role is hands-on—responsible for daily social execution, content creation, copywriting, and performance tracking.

You will own content output across 9+ brand accounts, manage calendars, shoot and edit content in real time, and translate brand voice into platform-appropriate captions while driving engagement and bookings.

Qualifications

• 5+ years of social media experience in hospitality or lifestyle markets.
• Strong copywriting and elevated brand voice.
• Proficiency in photo/video capture and editing on mobile devices.

Responsibilities

• Own daily posting across all social platforms with consistent voice and timing.
• Create on-brand captions, story copy, and short-form messaging.
• Capture and edit photo/video content in real time for properties.
• Manage content calendars for 9+ brand accounts.
• Monitor engagement, respond to comments, and foster community.
• Analyze weekly/monthly performance and report insights.

Skills

Copywriting

Content creation

Social media management

Video editing

Brand alignment

Analytics

Education

Bachelor's degree in Business Administration, Marketing or related field

Tools

Adobe Creative Suite

CapCut

Premiere Pro

Job description

Cape Resorts Group in New Jersey seeks a Social Media & Content Manager to bring the Cape Resorts brand to life across digital channels. This role is hands-on—responsible for daily social execution, content creation, copywriting, and performance tracking.

You will own content output across 9+ brand accounts, manage calendars, shoot and edit content in real time, and translate brand voice into platform-appropriate captions while driving engagement and bookings.