Social Media and Content Manager

Cape Resorts Group; Cape May (NJ); On-site; USD 65,000 - 90,000; Full time

Job summary

Cape Resorts Group in New Jersey seeks a Social Media & Content Manager to bring the Cape Resorts brand to life across digital channels. This role is hands-on—responsible for daily social execution, content creation, copywriting, and performance tracking.

You will own content output across 9+ brand accounts, manage calendars, shoot and edit content in real time, and translate brand voice into platform-appropriate captions while driving engagement and bookings.

Qualifications

• 5+ years of social media experience in hospitality or lifestyle markets.
• Strong copywriting and elevated brand voice.
• Proficiency in photo/video capture and editing on mobile devices.

Responsibilities

• Own daily posting across all social platforms with consistent voice and timing.
• Create on-brand captions, story copy, and short-form messaging.
• Capture and edit photo/video content in real time for properties.
• Manage content calendars for 9+ brand accounts.
• Monitor engagement, respond to comments, and foster community.
• Analyze weekly/monthly performance and report insights.

Skills

Copywriting

Content creation

Social media management

Video editing

Brand alignment

Analytics

Education

Bachelor's degree in Business Administration, Marketing or related field

Tools

Adobe Creative Suite

CapCut

Premiere Pro

Job description

Position Overview: We are seeking a Social Media & Content Manager to bring the Cape Resorts brand to life across our digital channels. Reporting to the Director of Social Media & Content, this role is highly hands-on—responsible for daily social execution, content creation, copywriting, and performance tracking. You will be the engine behind our content output: capturing, creating, editing, writing, and publishing content that feels both elevated and immediate. This role is ideal for someone who is both creative and detail-oriented—with strong instincts for what performs on social, and the technical and editorial skills to produce high-quality content in real time.Role Priorities:Execute Day-to-Day Social MediaWrite Compelling, On-Brand CopyCreate High-Quality ContentSupport Influencer & Brand MomentsTrack Performance & ReportingMaintain Content OrganizationThese duties may be described as, but not limited to:Own daily posting across all social platforms, ensuring consistency in voice, tone, and timingManage content calendars in partnership with the Director, bringing campaigns and moments to life across 9+ brand accounts on each platformMonitor engagement, respond to comments and messages, and foster an active, on-brand communityWrite all social captions, story copy, and short-form messaging across platformsTranslate the brand voice into copy that feels elevated, engaging, and platform-appropriateBalance editorial storytelling with clear calls to action that drive engagement and bookingsCapture and produce photo and video content across properties, often in real timeEdit short-form video (Reels, TikTok) and still imagery with a strong understanding of platform best practicesDesign simple, elevated graphics for social, stories, and promotional momentsEnsure all content aligns with brand standards while feeling fresh and currentAssist in executing influencer stays, brand partnerships, and on-property activationsCapture content during events and experiences to support real-time storytellingHelp coordinate content needs, shot lists, and deliverablesPull and analyze weekly and monthly social media performance reportsMonitor key metrics including engagement, reach, growth, and conversion signalsShare insights and recommendations to inform ongoing content strategyOrganize and maintain digital asset libraries across propertiesEnsure content is properly tagged, stored, and easily accessible for cross-team useSupport ongoing content shoots and production logistics as neededRequired Knowledge, Skills, Abilities:A strong copywriter with the ability to write in a clear, elevated, and brand-aligned voiceA hands-on content creator with strong photo, video, and editing skillsFluent in social platforms (Instagram, TikTok, Pinterest, Facebook, LinkedIn, YouTube. Substack) and what performs on eachExperienced in shooting and editing content natively (iPhone + Adobe Suite, CapCut, etc.)A strong visual eye with a clear understanding of brand alignment, composition, and toneDetail-oriented and organized, able to manage multiple accounts and deadlinesComfortable working in a fast-paced, on-property environment with real-time content needsData-aware, with the ability to pull insights and translate performance into actionCollaborative, positive, and eager to grow within a creative and strategic teamPassionate about hospitality, travel, and lifestyle storytellingMinimum Qualifications:Bachelor's degree in Business Administration, Marketing or related field.Social Media experience 5+ years in hospitality or lifestyle market.Expertise in content creation, graphic design and social media management.This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.