Social Media & Community Manager

Pinned Golf; Boston (MA); On-site; USD 60,000 - 90,000; Full time

Job summary

Pinned Golf is seeking a hands-on Social Media Manager to own our voice across Instagram, TikTok, YouTube, and upcoming platforms. You will craft bold, human content, respond in real-time, and move fast from concept to post.

You’ll work with a producer for polished pieces, while you own the quick-turn posts that resonate with golf enthusiasts. Ideal candidates have 2–4 years of brand social experience, can shoot/edit short-form content, and use analytics to guide decisions.

Qualifications

• 2–4 years running social for a brand, with demonstrable accounts.
• You shoot and edit your own short-form content.
• You write well and fast, and you know how to sound human, not robotic.
• You actively use social platforms yourself and stay on top of trends.
• You read analytics and adjust your approach accordingly.
• You are comfortable on camera or getting others on camera.
• You use AI tools in your workflow and maintain high-quality output.
• Include links to accounts you’ve run; we’ll review them.

Responsibilities

• Own the channels: IG, TikTok, YouTube, and future platforms; manage strategy, calendar, publishing, and growth metrics.
• Define and guard the brand voice in captions, comments, DMs, and replies.
• Engage and grow the community; convert vocal customers into advocates for the brand.
• Produce fast, on-brand content; know what can be shot and posted quickly without over-editing.
• Identify and manage creator and UGC partnerships; brief and oversee relationships.
• Generate weekly performance reports for founders; measure growth and learnings beyond follower counts.
• Lead product launches with social plans from teasers to post-launch across channels.

Skills

Social strategy

Video editing

Brand voice

Analytics reading

On-camera presence

AI in workflow

Portfolio links

Tools

CapCut

Premiere Pro

Job description

We're one of the fastest-growing brands in golf tech, building products that help people play better and have more fun. Our tagline says it: Better Vibes, Better Golf. Our products have been covered in Forbes and Sports Illustrated, and are on the bags of PGA Tour winners.

We make hardware that golfers actually want to carry; the Caddie GPS Tablet, the Prism+ Rangefinder, and the Sound Stick PRO are our three medalists. They\'ve helped us earn back-to-back PGA Show Best New Product Awards and grow a massive customer base across retail, green grass, and direct-to-consumer channels. Now we\'re building the connected software experience that ties them all together.

We\'re founder-led, all three cofounders are still here. Rapid growth has kept us well capitalized on our own terms. The team has doubled in the last 12 months and is tracking to grow another 50% in the next.

We move fast, care deeply about product quality, customer experience, and hold ourselves to a high standard in how we build, communicate, and operate. A lot of candidates won\'t be able to keep pace here, and that\'s fine, this company isn\'t for everyone. But if it\'s for you, you\'ll know.

THE ROLE

Golf social is one of the most competitive rooms on the internet, and it\'s won by brands that sound like people, not brands.

You\'re the voice. Every post, every caption, every reply, every DM that turns a skeptic into a customer. You decide what we say, when we say it, and what we never say. That\'s not a task list, it\'s the public personality of a company people already have opinions about.

You\'ll have a producer making the polished work, so you\'re not stuck waiting on edits or doing everything yourself. But the fast stuff is yours. If something\'s funny at 11am it should be live at noon, and that only happens if the person who saw it can shoot it, cut it, and post it.

You\'ll report to a co-founder. No approval chain, no social calendar someone else signs off on. The trade is that it\'s yours. If the account is flat, that\'s your problem to solve, and if it rips, that\'s yours too.

WHAT YOU'LL OWN

• - The channels. IG, TikTok, YouTube, and wherever golf moves next. Strategy, calendar, publishing, and the growth numbers that come out the other end.
• - The voice. Captions, comments, DMs, replies. How Pinned sounds is a thing you define and defend.
• - Community. Our customers are vocal and our beta community is real. You\'re in the comments daily, you know the regulars by handle, and you turn the loudest of them into people who sell for us.
• - Fast creative. Phone-shot, same-day, native. You\'re not art-directing it, you\'re making it. The producer handles the polished work; you handle the stuff that can\'t wait.
• - Creator and UGC partnerships. Finding them, briefing them, managing the relationship, and knowing which ones actually moved something.
• - Reporting that says something. Weekly, to the founders. What grew, what flopped, what you\'re trying next. Follower count alone isn\'t a result.
• - Launches. When a product drops, the social plan is yours, teasers through post-launch, across every channel.

REQUIREMENTS

• - 2-4 years running social for a brand, not just assisting on it. Show us the accounts.
• - You shoot and edit your own short-form. CapCut, Premiere, whatever. The point is you don\'t need anyone to make a post happen.
• - You write well and fast, and you can hear the difference between a brand that sounds human and one that\'s trying to
• - You actually use these platforms. You know what\'s working this week because you\'re on them, not because you read a trend report.
• - You read analytics and change what you do because of them
• - Comfortable on camera, or comfortable getting other people on camera
• - You use AI tools in your actual workflow and hold that work to the same bar as everything else you ship
• - Include links to accounts you\'ve run. We\'ll scroll them.

YOU'LL STAND OUT IF YOU

• - Play golf, or are deep enough in golf culture to know who\'s who
• - Have grown an account from small to real, and can say what actually caused it
• - Have run community for a brand with opinionated customers
• - Know your way around paid social, or have fed creative to someone who does
• - Have a personal account that\'s good. We don\'t care how big it is.

Not required: an agency background or a marketing degree. The work speaks.

LOGISTICS

• - Location: Boston area with willingness to come into the office, is a must.
• - Employment: Full-time, W-2.
• - Equal Opportunity: Pinned Golf values talent, attitude, and integrity—period. We\'re proud to be an equal opportunity employer.
• - Compensation: Competitive salary, bonuses, and benefits.