Social Media Associate Program Manager

TaylorMade Golf; Carlsbad (CA); On-site; USD 75,000 - 82,000; Full time

Benefits offered by this job

Health & wellness

Performance bonuses

Product discounts

Holidays

Paid time off

Job summary

TaylorMade HQ in Carlsbad, CA seeks an Associate Program Manager, Social Media to shape our digital identity and engage golfers worldwide. You’ll craft compelling stories, amplify our brand voice, and collaborate with global social teams to deliver a best-in-class presence across channels.

Responsibilities include leading content strategy, creating assets, planning monthly campaigns, live coverage of events, and supporting paid social initiatives.

Qualifications

• High school diploma required.
• Bachelor's degree in marketing or communications strongly preferred.
• 3+ years of experience managing social platforms.
• Experience in consumer goods marketing, PR, or brand teams.
• Direct experience managing Meta and YouTube ad campaigns preferred.

Responsibilities

• Develop global social content strategy and calendar.
• Create and publish platform-appropriate social posts.
• Plan monthly social campaigns supporting GTM and brand objectives.
• Provide live golf coverage and social storytelling across channels.
• Assist in paid social execution and cross-functional alignment.
• Manage social community inquiries with brand voice consistency.

Skills

Golf passion

Social media expertise

Creative storytelling

Video/photo editing

Global collaboration

Paid social knowledge

Education

High school diploma

Bachelor's degree in marketing or communications

Tools

Photoshop

Final Cut

Premiere Pro

Job description

We’re looking for a dynamic, creative, and forward-thinking Associate Program Manager, Social Media to join our team at TaylorMade HQ. This role is instrumental in shaping our digital identity—crafting compelling stories, amplifying our brand voice, and authentically engaging golfers around the world. The ideal candidate is not only passionate about golf but deeply immersed in the sport’s culture and community. You'll bring a strategic mindset, bold creative instincts, and a sharp understanding of social media platforms, trends, and best practices. You’re an idea generator and a maker—excited to experiment, iterate, and bring fresh concepts to life. As a self-starter, you thrive in a fast-paced environment—responding quickly to cultural moments, industry developments, and evolving business priorities. You’ll collaborate closely with our global social teams to deliver a best-in-class brand presence across every channel.

Essential Functions and Key Responsibilities:

• Content Strategy & Execution: Lead the development and management of the global social content calendar, ensuring seamless alignment with integrated marketing campaigns and broader business objectives.
• Content Creation & Publishing: Curate compelling content, develop high-quality creative assets, craft platform-appropriate copy, and publish engaging social posts across all major channels.
• Social Media Planning: Collaborate on monthly social media plans that support go-to-market (GTM), eCommerce, and brand-building initiatives—tailored to drive engagement and results.
• Live Golf Coverage & Storytelling: Support dynamic, real-time content creation—including video editing, social graphics, and social-first storytelling—while actively posting and amplifying Team TaylorMade moments across platforms. This includes weekend coverage, capturing timely highlights, and celebrating the achievements of our athletes as they happen.
• Paid Social Media Strategy: This role will support the execution of our paid social strategy, including the creation and implementation of paid ads on the Meta platform. The role will also collaborate closely with the digital marketing team to ensure alignment and integration across cross-functional initiatives.
• Community Engagement: Own the social care experience by managing customer inquiries and engagement through our designated community management tool—ensuring brand voice, responsiveness, and connection. Performs other related responsibilities as assigned.

Knowledge and Skills Requirements:

• Passion for Golf: A deep enthusiasm for the game and expert-level knowledge of the sport, golf equipment, its culture, and its audience.
• Social Media Expertise: Strong understanding of features, trends, and performance strategies.
• Creative Storytelling: A proven ability to craft compelling narratives tailored to a global golf audience.
• Technical Proficiency: Must be able to assist in the creation of social media assets. Basic photo and video editing skills are required, with proficiency in tools such as Photoshop, Final Cut, or Premiere Pro strongly preferred.
• Global Collaboration: Demonstrated ability to work with international teams to maintain a consistent brand voice and visual identity across markets.
• Paid Social Knowledge: A solid understanding of paid social strategy.

Education, Work Experience, and Professional Certifications:

• High school diploma required.
• Bachelor’s degree in marketing or communications strongly preferred.
• 3+ years of experience managing social platforms.
• Experience in marketing, PR or brand teams within a consumer goods company, or equivalent account management experience.
• Direct experience managing and executing Meta and Google (YouTube) ad campaigns preferred.

Work Environment / Physical Requirements:

• Normal office conditions.
• Consistent computer use.
• Occasional travel required (estimated 10%).
• Ability to work extended hours/weekends as needed.
• Light physical effort equal to frequent lifting or moving of medium weight materials (35 lbs).

TaylorMade is a performance driven organization and our total rewards approach to compensation is designed to support this. We consider many factors in determining base compensation, including position scope, job related knowledge, education, skills, experience, and work location. The expected annual base pay range for this position is $75,000 - $82,000. Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans. #LI-Onsite #LI-ZH1

TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation. We believe that our people are a big part of what makes our company great. Our continued success relies on the talent, drive, collaboration and innovation of our teams.

At TaylorMade, we pride ourselves on being willing to do anything and everything to make our golfers better – which starts with our talented and dedicated employees. We have a group of people who live, breathe and sleep golf, doing whatever it takes to make the best, most technologically advanced and highest quality equipment for our golfers. Team TaylorMade is made up of passionate individuals who are obsessed with always being better today than yesterday. Individuals who bring diversity of thought and experience to our company and are motivated by our brand principles. We believe in the continuous development and cultivation of our people – to inspire them on their individual path of growth. Headquartered in Carlsbad, California, TaylorMade has a global impact with regional offices and opportunities around the world.