Social Media Associate Program Manager

Taylormade; Carlsbad (CA); Hybrid; USD 90,000 - 120,000; Full time

Job summary

TaylorMade HQ is seeking an Associate Program Manager, Social Media with a passion for golf and a knack for storytelling. You will drive a global social content calendar, create engaging assets, and publish posts across all major channels while collaborating with international teams to maintain a consistent brand voice.

You’ll support live coverage, guide paid social efforts, and manage community engagement, blending creativity with data-driven tactics in a fast-paced environment.

Qualifications

• High school diploma required; Bachelor's in marketing or communications preferred.
• 3+ years of experience managing social platforms.
• Experience in marketing, PR or brand teams within a consumer goods company, or equivalent account management experience.
• Direct experience managing and executing Meta and Google (YouTube) ad campaigns preferred.

Responsibilities

• Content Strategy & Execution: Lead the development and management of the global social content calendar, ensuring alignment with campaigns and objectives.
• Content Creation & Publishing: Curate content, develop assets, craft platform-appropriate copy, and publish posts across major channels.
• Social Media Planning: Collaborate on monthly plans that support GTM, eCommerce, and brand initiatives.
• Live Golf Coverage & Storytelling: Create real-time content, edit video, design graphics, and amplify TaylorMade moments across platforms.
• Paid Social Strategy: Support execution of paid ads on Meta and collaborate with digital marketing.
• Community Engagement: Manage inquiries and engagement through our community tool, maintaining brand voice.
• Performs other related responsibilities as assigned.

Skills

Content Strategy

Content Creation

Social Media

Video Editing

Brand Storytelling

Global Collaboration

Paid Social

Education

Bachelor’s degree in marketing or communications

Tools

Photoshop

Final Cut Pro

Premiere Pro

Meta Ads

YouTube Ads

Job description

We’re looking for a dynamic, creative, and forward-thinking Associate Program Manager, Social Media to join our team at TaylorMade HQ. This role is instrumental in shaping our digital identity- crafting compelling stories, amplifying our brand voice, and authentically engaging golfers around the world.

The ideal candidate is not only passionate about golf but deeply immersed in the sport’s culture and community. You'll bring a strategic mindset, bold creative instincts, and a sharp understanding of social media platforms, trends, and best practices. You’re an idea generator and a maker- excited to experiment, iterate, and bring fresh concepts to life.

As a self-starter, you thrive in a fast-paced environment- responding quickly to cultural moments, industry developments, and evolving business priorities. You’ll collaborate closely with our global social teams to deliver a best-in-class brand presence across every channel.

Essential Functions and Key Responsibilities:

• Content Strategy & Execution: Lead the development and management of the global social content calendar, ensuring seamless alignment with integrated marketing campaigns and broader business objectives.
• Content Creation & Publishing: Curate compelling content, develop high-quality creative assets, craft platform-appropriate copy, and publish engaging social posts across all major channels.
• Social Media Planning: Collaborate on monthly social media plans that support go-to-market (GTM), eCommerce, and brand-building initiatives- tailored to drive engagement and results.
• Live Golf Coverage & Storytelling: Support dynamic, real-time content creation- including video editing, social graphics, and social-first storytelling- while actively posting and amplifying Team TaylorMade moments across platforms. This includes weekend coverage, capturing timely highlights, and celebrating the achievements of our athletes as they happen.
• Paid Social Media Strategy: This role will support the execution of our paid social strategy, including the creation and implementation of paid ads on the Meta platform. The role will also collaborate closely with the digital marketing team to ensure alignment and integration across cross-functional initiatives.
• Community Engagement: Own the social care experience by managing customer inquiries and engagement through our designated community management tool- ensuring brand voice, responsiveness, and connection.
• Performs other related responsibilities as assigned

Knowledge and Skills Requirements:

• Passion for Golf: A deep enthusiasm for the game and expert-level knowledge of the sport, golf equipment, its culture, and its audience.
• Social Media Expertise: Strong understanding of features, trends, and performance strategies.
• Creative Storytelling: A proven ability to craft compelling narratives tailored to a global golf audience.
• Technical Proficiency: Must be able to assist in the creation of social media assets. Basic photo and video editing skills are required, with proficiency in tools such as Photoshop, Final Cut, or Premiere Pro strongly preferred.
• Global Collaboration: Demonstrated ability to work with international teams to maintain a consistent brand voice and visual identity across markets.
• Paid Social Knowledge: A solid understanding of paid social strategy

Education, Work Experience, and Professional Certifications:

• High school diploma required. Bachelor’s degree in marketing or communications strongly preferred.
• 3+ years of experience managing social platforms
• Experience in marketing, PR or brand teams within a consumer goods company, or equivalent account management experience
• Direct experience managing and executing Meta and Google (YouTube) ad campaigns preferred.

Work Environment / Physical Requirements:

• Normal office conditions. Consistent computer use
• Occasional travel required (estimated 10%)
• Ability to work extended hours/weekends as needed
• Light physical effort equal to frequent lifting or moving of medium weight materials (35 lbs)