Social Media Associate Program Manager

Global Sports Jobs Limited; Carlsbad (CA); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Health and wellness benefits

Performance bonuses

Product discounts

Holidays

Paid time off

Job summary

TaylorMade HQ in Carlsbad, CA seeks an Associate Program Manager, Social Media to shape the brand's digital identity by crafting stories and engaging golfers worldwide.

You will lead content calendars, create platform-appropriate copy and assets, and collaborate with global teams to ensure a best-in-class presence across all channels. The role requires extensive social experience, golf passion, and ability to work with cross-functional teams including paid social and customer care.

Qualifications

• Golf enthusiasm and expert-level knowledge of the sport.
• Strong understanding of social media features and trends.
• Ability to craft narratives for a global golf audience.
• Basic photo and video editing skills.
• Experience working with international teams to maintain brand voice.

Responsibilities

• Lead the global social content calendar aligned with integrated marketing campaigns and business objectives.
• Curate compelling content, develop assets, craft platform-appropriate copy, and publish posts across major channels.
• Collaborate on monthly social plans supporting go-to-market, eCommerce, and brand initiatives.
• Support real-time content creation, including video editing and social-first storytelling, and amplify Team TaylorMade moments.
• Provide weekend coverage capturing timely athlete highlights and achievements.
• Support the paid social strategy, including creating and implementing paid Meta ads.
• Collaborate with the digital marketing team for cross-functional alignment.
• Own the social care experience by managing customer inquiries via the community tool.
• Perform other related responsibilities as assigned.

Skills

Golf knowledge

Content strategy

Social media management

Video editing

Global collaboration

Paid social

Storytelling

Customer engagement

Education

High school diploma

Bachelor's degree

Tools

Photoshop

Final Cut Pro

Premiere Pro

Job description

About the Role

The Associate Program Manager, Social Media is instrumental in shaping TaylorMade's digital identity by crafting compelling stories, amplifying the brand voice, and authentically engaging golfers around the world. Based at TaylorMade HQ, the role collaborates closely with global social teams to deliver a best-in-class brand presence across every channel. The successful candidate thrives in a fast-paced environment, responding quickly to cultural moments, industry developments, and evolving business priorities.

Key Responsibilities

• Lead the development and management of the global social content calendar, ensuring seamless alignment with integrated marketing campaigns and broader business objectives.
• Curate compelling content, develop high-quality creative assets, craft platform-appropriate copy, and publish engaging social posts across all major channels.
• Collaborate on monthly social media plans that support go-to-market, eCommerce, and brand-building initiatives, tailored to drive engagement and results.
• Support dynamic, real-time content creation, including video editing, social graphics, and social-first storytelling, while actively posting and amplifying Team TaylorMade moments across platforms.
• Provide weekend coverage, capturing timely highlights and celebrating the achievements of athletes as they happen.
• Support the execution of the paid social strategy, including the creation and implementation of paid ads on the Meta platform.
• Collaborate closely with the digital marketing team to ensure alignment and integration across cross-functional initiatives.
• Own the social care experience by managing customer inquiries and engagement through the designated community management tool, ensuring brand voice, responsiveness, and connection.
• Perform other related responsibilities as assigned.

Required Experience & Qualifications

• Deep enthusiasm for golf and expert-level knowledge of the sport, golf equipment, its culture, and its audience.
• Strong understanding of social media features, trends, and performance strategies.
• Proven ability to craft compelling narratives tailored to a global golf audience.
• Ability to assist in the creation of social media assets, with basic photo and video editing skills required.
• Demonstrated ability to work with international teams to maintain a consistent brand voice and visual identity across markets.
• Solid understanding of paid social strategy.
• High school diploma required.
• 3+ years of experience managing social platforms.
• Experience in marketing, PR, or brand teams within a consumer goods company, or equivalent account management experience.

Preferred Skills

• Proficiency in tools such as Photoshop, Final Cut, or Premiere Pro.
• Bachelor's degree in marketing or communications.
• Direct experience managing and executing Meta and Google (YouTube) ad campaigns.

Workplace

• Normal office conditions with consistent computer use.
• Occasional travel required, estimated at 10%.
• Ability to work extended hours and weekends as needed.
• Light physical effort equal to frequent lifting or moving of medium weight materials (35 lbs).
• Onsite working arrangement.

Benefits & Perks

• Health and wellness benefits may be offered.
• Performance bonuses may be offered.
• Product discounts may be offered.
• Holidays may be offered.
• Paid time off may be offered.