Global Social Media Program Manager Golf Brand Storyteller

Taylormade; Carlsbad (CA); Hybrid; USD 90,000 - 120,000; Full time

Job summary

TaylorMade HQ is seeking an Associate Program Manager, Social Media with a passion for golf and a knack for storytelling. You will drive a global social content calendar, create engaging assets, and publish posts across all major channels while collaborating with international teams to maintain a consistent brand voice.

You’ll support live coverage, guide paid social efforts, and manage community engagement, blending creativity with data-driven tactics in a fast-paced environment.

Qualifications

• High school diploma required; Bachelor's in marketing or communications preferred.
• 3+ years of experience managing social platforms.
• Experience in marketing, PR or brand teams within a consumer goods company, or equivalent account management experience.
• Direct experience managing and executing Meta and Google (YouTube) ad campaigns preferred.

Responsibilities

• Content Strategy & Execution: Lead the development and management of the global social content calendar, ensuring alignment with campaigns and objectives.
• Content Creation & Publishing: Curate content, develop assets, craft platform-appropriate copy, and publish posts across major channels.
• Social Media Planning: Collaborate on monthly plans that support GTM, eCommerce, and brand initiatives.
• Live Golf Coverage & Storytelling: Create real-time content, edit video, design graphics, and amplify TaylorMade moments across platforms.
• Paid Social Strategy: Support execution of paid ads on Meta and collaborate with digital marketing.
• Community Engagement: Manage inquiries and engagement through our community tool, maintaining brand voice.
• Performs other related responsibilities as assigned.

Skills

Content Strategy

Content Creation

Social Media

Video Editing

Brand Storytelling

Global Collaboration

Paid Social

Education

Bachelor’s degree in marketing or communications

Tools

Photoshop

Final Cut Pro

Premiere Pro

Meta Ads

YouTube Ads

Job description

TaylorMade HQ is seeking an Associate Program Manager, Social Media with a passion for golf and a knack for storytelling. You will drive a global social content calendar, create engaging assets, and publish posts across all major channels while collaborating with international teams to maintain a consistent brand voice.

You’ll support live coverage, guide paid social efforts, and manage community engagement, blending creativity with data-driven tactics in a fast-paced environment.