Global Social Media Program Manager, Golf Brand

TaylorMade Golf; Carlsbad (CA); On-site; USD 75,000 - 82,000; Full time

Benefits offered by this job

Health & wellness

Performance bonuses

Product discounts

Holidays

Paid time off

Job summary

TaylorMade HQ in Carlsbad, CA seeks an Associate Program Manager, Social Media to shape our digital identity and engage golfers worldwide. You’ll craft compelling stories, amplify our brand voice, and collaborate with global social teams to deliver a best-in-class presence across channels.

Responsibilities include leading content strategy, creating assets, planning monthly campaigns, live coverage of events, and supporting paid social initiatives.

Qualifications

• High school diploma required.
• Bachelor's degree in marketing or communications strongly preferred.
• 3+ years of experience managing social platforms.
• Experience in consumer goods marketing, PR, or brand teams.
• Direct experience managing Meta and YouTube ad campaigns preferred.

Responsibilities

• Develop global social content strategy and calendar.
• Create and publish platform-appropriate social posts.
• Plan monthly social campaigns supporting GTM and brand objectives.
• Provide live golf coverage and social storytelling across channels.
• Assist in paid social execution and cross-functional alignment.
• Manage social community inquiries with brand voice consistency.

Skills

Golf passion

Social media expertise

Creative storytelling

Video/photo editing

Global collaboration

Paid social knowledge

Education

High school diploma

Bachelor's degree in marketing or communications

Tools

Photoshop

Final Cut

Premiere Pro

Job description

TaylorMade HQ in Carlsbad, CA seeks an Associate Program Manager, Social Media to shape our digital identity and engage golfers worldwide. You’ll craft compelling stories, amplify our brand voice, and collaborate with global social teams to deliver a best-in-class presence across channels.

Responsibilities include leading content strategy, creating assets, planning monthly campaigns, live coverage of events, and supporting paid social initiatives.