Social Media Associate

Public Citizen; Washington; On-site; USD 63,000 - 91,000; Full time

Job summary

Public Citizen in Washington state seeks a proactive Digital Communications Specialist to craft daily social media content, produce memes, graphics, and videos, and drive analytics-driven campaigns. You’ll work with the digital team to hit metrics, engage audiences, and amplify the organization’s priorities.

You will coordinate cross-department content, manage the Substack, and produce engaging reels for Instagram and TikTok, while supporting training and calendar coordination across teams.

Qualifications

• At least three years of experience in digital communications or digital organizing.
• Proven track record of creating high-performing social media content.
• Experience in analytics and progressive political communications desired.

Responsibilities

• Generate, curate, and publish daily content on organization's social media platforms.
• Create original memes, graphics, videos and digital products to amplify content.
• Collaborate with the digital team to meet target metrics and impact.
• Track, report and leverage analytics to optimize campaigns.
• Monitor breaking news and develop stories involving Public Citizen work areas.
• Fulfill social media requests from departments and teams.
• Research benchmark trends and audience demographics.
• Develop joint strategies and content with other departments and coalitions.
• Co-manage Public Citizen's social media calendar.
• Coordinate trainings on best practices for social media.
• Write scripts, film, and edit Instagram reels and TikTok videos.
• Manage content production on Public Citizen's Substack page.
• Review and edit content from staffers' personal accounts as needed.
• Manage the organization's TikTok account and engage with others.
• Coordinate influencer outreach to elevate Public Citizen's content.
• Represent the organization through dynamic video content on TikTok and Instagram.
• Other duties as assigned.

Skills

Digital communications

Social media content

Analytics

Campaign strategy

Video editing

Influencer outreach

Job description

RESPONSIBILITIES

• Generate, curate, and publish daily content on organization's social media platforms that align with Public Citizen's digital goals and build the organization's brand.
• Create original memes, graphics, videos and various digital products that amplify and increase the virality of Public Citizen's digital content.
• Work closely with Public Citizen's digital team to implement social media strategies that hit target metrics and make demonstrable impact.
• Implement a data-first approach by tracking, reporting and leveraging analytics to assess success and optimize campaigns.
• Closely monitor, report on and respond to breaking news, developing stories that involve Public Citizen work areas, and trends in the social media landscape.
• Fulfill social media requests from departments and teams.
• Perform research on benchmark trends and audience demographics and preferences.
• Work with Public Citizen departments and cross-organizational coalitions to develop joint strategies and content for social media campaigns.
• Co-manage Public Citizen's social media calendar with the digital team.
• Coordinate trainings with departments within Public Citizen on best practices for social media.
• Write scripts, film, and edit compelling Instagram reels and TikTok videos to elevate organizational priorities and brand.
• Manage content production on Public Citizen's Substack page.
• Review and edit content from staffers' personal accounts as needed.
• Manage organization's TikTok account and interact with other pages and comments through text or video response as needed.
• Manage influencer outreach database and execute targeted outreach to organizations, influencers, and politicians to elevate Public Citizen's content.
• Represents organization through dynamic video content on Tiktok and Instagram.
• Other duties as assigned.

REQUIREMENTS

Education and Experience

At least three years of experience in digital communications or digital organizing. The ideal candidate will have a proven track record of creating high-performing social media content, preferably in an advocacy, policy or political context. Prior experience working with analytics desired. Experience in progressive political communications desired.

Knowledge and Skills

SALARY AND BENEFITS

Competitive salary between $62,900 and 91,016 dependent on relevant experience and qualifications and generous benefits package. Public Citizen staff are represented by SEIU Local 500 and our salaries are set according to our collective bargaining agreement. Public Citizen does not negotiate salaries.

• Great medical and dental coverage, including full coverage for children
• Three weeks paid vacation for new employees, plus five personal days
• 401K plan with a 5% contribution from PC after one year of employment
• 12 weeks of paid parental leave after one year of employment
• Sabbatical after 10 years of employment
• Student loan reimbursement program

Equal Opportunity

Public Citizen is an equal opportunity employer. People of color, women, LGBTQ+ candidates are encouraged to apply. Public Citizen employees are proud members of SEIU Loc al 500.