Social Media Associate

Public Citizen. Some rights reserved; Washington (District of Columbia); On-site; USD 63,000 - 91,000; Full time

Benefits offered by this job

Medical and dental coverage

Paid vacation and personal days

401K with 5% employer contribution

Parental leave

Sabbatical

Student loan reimbursement

Job summary

Public Citizen’s Communications Office seeks a social media associate to join a fast-paced team at a pivotal political moment. The role demands a quick, creative online writer who can craft engaging content and eye-catching graphics on deadline.

You will generate daily content, produce memes and videos, and leverage analytics to optimize strategy across TikTok, Instagram, and Substack, aiming to grow reach and impact. A minimum of three years in digital communications is preferred.

Qualifications

• Three+ years in digital communications or organizing.
• Proven track record of high-performing social content.
• Experience with analytics to optimize digital campaigns.

Responsibilities

• Generate, curate, and publish daily content across social platforms.
• Create memes, graphics, and videos to boost virality.
• Collaborate with the digital team to hit target metrics.
• Track analytics and optimize campaigns with data-driven insights.
• Monitor breaking news and develop related content.
• Fulfill social media requests from departments.
• Research benchmark trends and audience preferences.
• Develop joint strategies with other departments.
• Co-manage Public Citizen’s social media calendar.
• Coordinate trainings on best practices.
• Write scripts, film, and edit Instagram reels and TikTok videos.
• Manage content production on Public Citizen’s Substack.
• Review staff content and edit as needed.
• Manage TikTok account and engage with comments.
• Engage with influencers and organizations for outreach.
• Represent organization through video content on TikTok and Instagram.
• Other duties as assigned.

Skills

Digital communications

Analytics

Online writing

Social media management

Video editing

Tools

TikTok

Instagram

Substack

Analytics platforms

Job description

Public Citizen’s Communications Office is seeking a social media associate to join a creative, energetic and fast-paced team at a critical political moment where authoritarianism is on the rise and the assault on our democracy is unprecedented. The social media associate will be a quick and creative thinker and a strong and detail-oriented online writer, someone who is the first to know about the latest social media trends, platforms and technology. The social media associate can produce clever and eye-catching graphics and videos on deadline and understands how to leverage analytics to optimize digital strategy and hit key metrics.

RESPONSIBILITIES

• Generate, curate, and publish daily content on organization’s social media platforms that align with Public Citizen’s digital goals and build the organization’s brand.
• Create original memes, graphics, videos and various digital products that amplify and increase the virality of Public Citizen’s digital content.
• Work closely with Public Citizen’s digital team to implement social media strategies that hit target metrics and make demonstrable impact.
• Implement a data-first approach by tracking, reporting and leveraging analytics to assess success and optimize campaigns.
• Closely monitor, report on and respond to breaking news, developing stories that involve Public Citizen work areas, and trends in the social media landscape.
• Fulfill social media requests from departments and teams.
• Perform research on benchmark trends and audience demographics and preferences.
• Work with Public Citizen departments and cross-organizational coalitions to develop joint strategies and content for social media campaigns.
• Co-manage Public Citizen’s social media calendar with the digital team.
• Coordinate trainings with departments within Public Citizen on best practices for social media.
• Write scripts, film, and edit compelling Instagram reels and TikTok videos to elevate organizational priorities and brand.
• Manage content production on Public Citizen’s Substack page.
• Review and edit content from staffers’ personal accounts as needed.
• Manage organization’s TikTok account and interact with other pages and comments through text or video response as needed.
• Manage influencer outreach database and execute targeted outreach to organizations, influencers, and politicians to elevate Public Citizen’s content.
• Represents organization through dynamic video content on Tiktok and Instagram.
• Other duties as assigned.

REQUIREMENTS

Education and Experience

At least three years of experience in digital communications or digital organizing. The ideal candidate will have a proven track record of creating high-performing social media content, preferably in an advocacy, policy or political context. Prior experience working with analytics desired. Experience in progressive political communications desired.

Knowledge and Skills

SALARY AND BENEFITS:

Competitive salary between $62,900 and 91,016 dependent on relevant experience and qualifications and generous benefits package. Public Citizen staff are represented by SEIU Local 500 and our salaries are set according to our collective bargaining agreement.Public Citizen does not negotiate salaries.

• Great medical and dental coverage, including full coverage for children
• Three weeks paid vacation for new employees, plus five personal days
• 401K plan with a 5% contribution from PC after one year of employment
• 12 weeks of paid parental leave after one year of employment
• Sabbatical after 10 years of employment
• Student loan reimbursement program

Public Citizen is an equal opportunity employer. People of color, women, LGBTQ+ candidates are encouraged to apply. Public Citizen employees are proud members of SEIU Loc al 500.