Social Media Associate

Public Citizen; Washington (District of Columbia); On-site; USD 63,000 - 91,000; Full time

Benefits offered by this job

Medical and dental coverage

Three weeks paid vacation + personal/S

401K plan

12 weeks paid parental leave

Sabbatical after 10 years

Student loan reimbursement

Job summary

Public Citizen’s Communications Office seeks a social media associate to join a fast-paced team at a moment of rising authoritarianism and democratic challenges. The role requires a quick, creative thinker and strong online writer who can produce engaging graphics and videos and leverage analytics to optimize strategy.

The candidate will manage daily content, collaborate on campaigns, and help shape a data-first approach to social media.

Qualifications

• At least three years of experience in digital communications or digital organizing.
• Proven track record of creating high-performing social media content in advocacy, policy or political contexts.
• Experience with analytics to optimize digital campaigns is desired.

Responsibilities

• Generate, curate and publish daily content across social platforms to build the organization’s brand.
• Create memes, graphics, videos and digital products to increase virality.
• Collaborate with the digital team to implement strategies that meet target metrics.

Skills

Social media

Analytics

Content creation

Education

Bachelor's degree in Communications or related field

Job description

Public Citizen’s Communications Office is seeking a social media associate to join a creative, energetic and fast-paced team at a critical political moment where authoritarianism is on the rise and the assault on our democracy is unprecedented. The social media associate will be a quick and creative thinker and a strong and detail-oriented online writer, someone who is the first to know about the latest social media trends, platforms and technology. The social media associate can produce clever and eye-catching graphics and videos on deadline and understands how to leverage analytics to optimize digital strategy and hit key metrics.

Responsibilities

• Generate, curate, and publish daily content on organization’s social media platforms that align with Public Citizen’s digital goals and build the organization’s brand
• Create original memes, graphics, videos and various digital products that amplify and increase the virality of Public Citizen’s digital content
• Work closely with Public Citizen’s digital team to implement social media strategies that hit target metrics and make demonstrable impact
• Implement a data-first approach by tracking, reporting and leveraging analytics to assess success and optimize campaigns
• Closely monitor, report on and respond to breaking news, developing stories that involve Public Citizen work areas, and trends in the social media landscape
• Fulfill social media requests from departments and teams
• Perform research on benchmark trends and audience demographics and preferences
• Work with Public Citizen departments and cross-organizational coalitions to develop joint strategies and content for social media campaigns
• Co-manage Public Citizen’s social media calendar with the digital team
• Coordinate trainings with departments within Public Citizen on best practices for social media
• Write scripts, film, and edit compelling Instagram reels and TikTok videos to elevate organizational priorities and brand
• Manage content production on Public Citizen’s Substack page
• Review and edit content from staffers’ personal accounts as needed.
• Manage organization’s TikTok account and interact with other pages and comments through text or video response as needed.
• Manage influencer outreach database and execute targeted outreach to organizations, influencers, and politicians to elevate Public Citizen’s content.
• Represents organization through dynamic video content on Tiktok and Instagram
• Other duties as assigned

Requirements

Education and Experience

At least three years of experience in digital communications or digital organizing. The ideal candidate will have a proven track record of creating high-performing social media content, preferably in an advocacy, policy or political context. Prior experience working with analytics desired. Experience in progressive political communications desired.

SALARY AND BENEFITS

Competitive salary between $62,900 and 91,016 dependent on relevant experience and qualifications and generous benefits package. Public Citizen staff are represented by SEIU Local 500 and our salaries are set according to our collective bargaining agreement. Public Citizen does not negotiate salaries.

• Great medical and dental coverage, including full coverage for children
• Three weeks paid vacation for new employees, plus five personal days
• 401K plan with a 5% contribution from PC after one year of employment
• 12 weeks of paid parental leave after one year of employment
• Sabbatical after 10 years of employment
• Student loan reimbursement program

Public Citizen is an equal opportunity employer. People of color, women, LGBTQ+ candidates are encouraged to apply. Public Citizen employees are proud members of SEIU Loc al 500.