Social Media Analytics Strategist

Catalyse ?; New York (NY); On-site; USD 70,000 - 95,000; Full time

Job summary

Catalyse is seeking a skilled Social Media Analyst to turn platform data into actionable insights that drive our brand’s strategy and engagement. You’ll transform raw metrics into clear recommendations for content and campaigns, collaborating with marketing, content creators, and social managers.

You will build dashboards, track performance across platforms, monitor trends and competitors, and present findings to stakeholders to optimize reach and impact.

Qualifications

• 3+ years of experience as a Social Media Analyst or in a similar role focused on social media data and performance.
• Proficiency in social media analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics, or native platform insights).
• Strong analytical skills with experience in data collection, analysis, and interpretation.

Responsibilities

• Collect, analyze, and interpret social media metrics across platforms to provide insights that support marketing goals.
• Collaborate closely with cross-functional teams, including content creators and social media managers, to align data-driven insights with content strategy.
• Track and report on campaign performance, audience demographics, engagement trends, and growth metrics.
• Develop visually clear and compelling reports and dashboards to showcase social media performance to stakeholders.
• Monitor social media trends and competitor activities to identify opportunities for improving reach and engagement.
• Identify and address any gaps or inefficiencies in data collection to ensure the accuracy of insights.

Skills

Social media analytics

Data interpretation

Cross-functional collaboration

Tools

Sprout Social

Hootsuite

Google Analytics

Job description

Catalyse is seeking a skilled Social Media Analyst to turn platform data into actionable insights that drive our brand’s strategy and engagement. You’ll transform raw metrics into clear recommendations for content and campaigns, collaborating with marketing, content creators, and social managers.

You will build dashboards, track performance across platforms, monitor trends and competitors, and present findings to stakeholders to optimize reach and impact.