Data-Driven Paid Social Strategist

Underscore Marketing; Northern (KY); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Underscore Marketing is seeking a Social Media Manager to lead hybrid strategy and execution for paid social campaigns across Meta, LinkedIn, TikTok and Reddit. You will partner with cross‑functional teams to align campaigns with client marketing strategies and business objectives, translating data into actionable recommendations.

The role is highly analytical, handling large media data sets, optimizing campaigns, and delivering clear performance narratives.

Qualifications

• Minimum 4 years’ paid social experience with hands-on planning and execution.
• Proven track record operating paid social at scale across Facebook, Instagram, LinkedIn, TikTok and Reddit.
• Experience analyzing large volumes of media data and translating into actionable insights and recommendations.
• Advanced Excel skills (pivot tables, lookups) and proficiency in reporting/visualization tools (Tableau, Looker Studio, Google Analytics) plus native platform reporting.
• Strong organizational skills, attention to detail, and budget management experience.
• Excellent written and verbal communication, with ability to present data-driven recommendations and work US East Coast business hours.

Responsibilities

• Develop and implement paid social strategies across awareness, traffic, engagement, and conversion/lead generation.
• Translate client objectives into actionable media plans, including platform mix, audience research, budget allocation, and measurement frameworks.
• Assist in building and maintaining campaign budgets to maximize ROI.
• Manage day‑to‑day paid social campaigns across platforms (Facebook, Instagram, LinkedIn, TikTok, Reddit).
• Perform pre/post-launch QA reviews (pixels, UTMs, conversion tracking, reporting).
• Monitor pacing, delivery, KPIs, and surface optimization opportunities across audiences, bids, budgets, creative, and targeting.
• Design and execute A/B and test‑and‑learn initiatives.
• Own recurring campaign reports, scorecards, dashboards, and performance narratives.

Skills

Paid social strategy

Campaign management

Data analysis

Excel advanced

Tableau

Looker Studio

Google Analytics

Communication skills

Budget management

Cross-functional collaboration

Tools

DV360

The Trade Desk

PulsePoint

DeepIntent

Google Ads

Bing Ads

SQL

Power BI

Google BigQuery

Tableau

Job description

Underscore Marketing is seeking a Social Media Manager to lead hybrid strategy and execution for paid social campaigns across Meta, LinkedIn, TikTok and Reddit. You will partner with cross‑functional teams to align campaigns with client marketing strategies and business objectives, translating data into actionable recommendations.

The role is highly analytical, handling large media data sets, optimizing campaigns, and delivering clear performance narratives.