Social Media Adviser: Student-Generated Content

NC State University; Raleigh, Northern (NC, KY); Hybrid; USD 63,000 - 65,000; Full time

Benefits offered by this job

Childcare benefits

Wellness membership

Wellness programs

Exclusive perks

Job summary

NC State University in Raleigh, NC seeks a Social Media Adviser: Student-Generated Content to lead the Student Creator Program across TikTok, Instagram and YouTube. You will recruit and coach up to 10 student creators and translate experiences into compelling stories that boost campus visibility.

The role requires a Bachelor’s degree, portfolio and a strong background in marketing/communications; visa sponsorship is not offered. Monday–Friday with flexible work arrangements.

Qualifications

• Bachelor’s degree in a discipline related to the area of assignment; or an equivalent combination of training and experience.
• All degrees must be received from appropriately accredited institutions.
• Preferred: professional knowledge of marketing, communications, or public relations principles.

Responsibilities

• Lead and continuously enhance the Student Creator Program, establishing creative direction, content priorities and processes.
• Recruit, onboard, advise and manage two to three student editors and up to 10 student creators.
• Coach creators in developing engaging, student-first content reflecting academic and campus life.
• Brainstorm concepts for TikTok, Instagram, YouTube and trends; review content for brand alignment.
• Monitor performance and prepare analytics reports to inform decisions.

Skills

Marketing knowledge

Public relations

Content strategy

Audience engagement

Student supervision

Education

Bachelor's degree

Tools

Hootsuite

Job description

Social Media Adviser: Student-Generated Content

Candidates must have an online portfolio to be considered.

This position is not eligible for visa sponsorship. Applicants must be authorized to work in the United States without the need for current or future sponsorship.

Anticipated Hiring Range

$63,234 - $65,000

Work Schedule

Monday - Friday; 8am - 5pm, and other hours as needed to fulfill the duties of this position; flexible work arrangement available

Department

University Communications and Marketing

About the Department

North Carolina State University (NC State) was founded in 1887 with the purpose of creating economic, societal, and intellectual prosperity for the people of North Carolina. Today it is the largest university in North Carolina with more than 34,000 high-performing students, 8,000 pre-eminent faculty and staff and 250,000 alumni. NC State is known for its leadership in research, education, and service and as a research extensive university, is recognized for its strengths in science, engineering, and technology. The University consistently ranks among the top public national universities and one of the best values in higher education.

We take a great deal of pride in our collaborative, supportive and collegial team culture. All staff are provided opportunities for training and professional development with an eye to personalized career growth. University Communications and Marketing is NC State’s dedicated communications agency. Our team provides leadership, strategy, services and support to advance the NC State brand and help the university achieve its core mission.

The Social Media Strategy Hub executes strategic and creative development of social media communications that support NC State University and its many units. The Hub works with other University Communications and Marketing teams to provide campus peers with integrated communication solutions that include creation and consultation on digital communications, as well as writing, editing and proofreading, marketing strategy, design, video and photography.

Wolfpack Perks and Benefits

As a Pack member, you belong here, and can enjoy exclusive perks designed to enhance your personal and professional well-being. As you consider this opportunity, we encourage you to review our Employee Value Proposition and learn more about what makes NC State the best place to learn and work for everyone.

Attain Work-life balance with our Childcare benefits, Wellness & Recreation Membership, and Wellness Programs that aim to build a thriving wolfpack community.

Disclaimer: Perks and Benefit eligibility is based on Part-Time or Full-Time Employment status. Eligibility and Employer Sponsored Plans can be found within each of the links offered.

As the Social Media Advisor: Student-Generated Content, you will play a key role in shaping how current and prospective students experience NC State University through authentic, student-created social media content. This position leads the Student Creator Program, empowering a talented group of students to develop engaging content that brings the undergraduate and graduate student experience to life across NC State’s social media channels, with a focus on TikTok, Instagram and YouTube.

In this role you will also recruit, coach and manage up to 10 student social media creators. The position provides creative direction, develops content strategies and helps student creators translate their experiences into compelling stories that strengthen awareness of and connection to NC State.

Key Responsibilities

• Lead and continuously enhance the Student Creator Program, establishing creative direction, content priorities and processes that support the university’s social media goals.
• Recruit, onboard, advise and manage two to three student editors and up to 10 student social media creators.
• Coach student creators in developing engaging, student-first content that authentically reflects academic, campus and student experiences.
• Brainstorm and develop content concepts tailored to TikTok, Instagram, YouTube and emerging social media trends.
• Review and optimize student-generated content to ensure it aligns with university brand standards, platform best practices and audience interests.
• Monitor social media performance and prepare analytics reports that identify trends, measure results and inform content decisions.
• Collaborate across a large, complex organization to coordinate content opportunities and strengthen the reach and effectiveness of student-generated storytelling.
• Serve as a member of the Social Media Strategy Hub leadership team and collaborate closely with campus partners, particularly Enrollment Management and Services and Admissions, to integrate student-generated content into broader university social media and enrollment strategies.

In this role you will be able to combine creativity and excellent communication skills, with the ability to coach and develop student creators. This role is ideal for a collaborative social media professional who enjoys turning ideas into compelling content, using analytics to guide strategy and helping students tell stories that showcase the NC State experience.

Join NC State’s social media team and help shape a dynamic, student-centered content program that connects audiences with the people, experiences and opportunities that make the university distinctive.

Other Responsibilities

• In addition to the core responsibilities of this role, there may be occasional opportunities to take on additional duties. This offers an opportunity to build on your skills, explore new areas and gain a deeper understanding of the department’s operations.

Qualifications

Bachelor’s degree in a discipline related to the area of assignment; or an equivalent combination of training and experience.

All degrees must be received from appropriately accredited institutions.

Preferred Qualifications

• Professional knowledge of marketing, communications, or public relations principles to develop and execute organic social media content that strengthens audience engagement and supports organizational goals.
• Experience developing engaging, audience-focused social media content that aligns with established brand standards, strategic messaging, editorial priorities and platform best practices.
• Experience managing social media projects, content schedules and competing priorities while using performance metrics and audience insights to evaluate content effectiveness and inform editorial and brand strategies.
• Efficiency with use of social media management, scheduling and analytics platforms, such as Hootsuite, to plan, publish, monitor and evaluate content and translate performance data into actionable recommendations.
• Background in student supervision and support by providing effective guidance, oversight and feedback to undergraduate and/or graduate students, including assigning work, establishing expectations and supporting successful completion of projects.

Required License or Certification

• N/A

Valid NC Driver's License required

NC State University is an equal opportunity employer. All qualified applicants will receive equal opportunities for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex (including pregnancy), sexual orientation, and veteran status. The University encourages all qualified applicants, including protected veterans and individuals with disabilities, to apply. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-513-0574 to speak with a representative of the Office of Equal Opportunity. If you have general questions about the application process, you may contact Human Resources at [phone] or [e-mail] . Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit. NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.

NC STATE UNIVERSITY
RALEIGH, NC 27695
PHONE: [phone]