Social-First Creative Director (Copy)

wundermanthompson; New York (NY); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Health, dental, vision

401k match up to 5%

Generous paid time off

Collaborative culture

Job summary

VML in New York City is seeking a Creative Director (Copy) focused on social media to shape the creative vision for our social content. You will lead and mentor a team of copywriters and art directors, collaborating with strategy and community managers to deliver work that is on trend and on time.

The ideal candidate brings 10+ years in an agency setting, a standout portfolio across social platforms, and deep knowledge of how visuals perform on each channel.

Qualifications

• 10+ years in an agency with social campaigns.
• Strong portfolio of social concepts and visuals.
• Deep knowledge of social platforms and formats.
• Experience with influencer campaigns or UGC.
• Understanding paid vs organic social.
• Collaborative, feedback-oriented, deadline-driven.
• Strong communication and presentation skills.
• Interest in culture, design and branding.

Responsibilities

• Lead the visual direction for social-first campaigns across platforms.
• Oversee the creative team on organic social content and campaigns.
• Develop concepts and visual strategies for social media.
• Create bold ideas that drive conversation and relevance.
• Stay informed on trends and technologies in social media.
• Present work to clients, articulating the why behind the ideas.
• Collaborate with leads, copywriters, strategists, producers, and managers.
• Anticipate platform shifts and language trends in social spaces.

Skills

Social media strategy

Creative leadership

Copywriting for social

Brand storytelling

Mentoring teams

Tools

Adobe Creative Suite

Figma

After Effects

Job description

VML in New York City is seeking a Creative Director (Copy) focused on social media to shape the creative vision for our social content. You will lead and mentor a team of copywriters and art directors, collaborating with strategy and community managers to deliver work that is on trend and on time.

The ideal candidate brings 10+ years in an agency setting, a standout portfolio across social platforms, and deep knowledge of how visuals perform on each channel.