Social-First Art Director: Culture-Driven Creatives

Planet Group; Boston (MA); On-site; USD 110,000 - 117,000; Full time

Job summary

Planet Group seeks a Social First Art Director who lives and breathes social media, bringing a modern, culture-driven aesthetic to compelling creative work. You will lead platform-native visuals for social channels in a fast-paced, collaborative environment.

Reporting to the Creative Director, you will partner with copywriters and editors to craft authentic content for Meta, TikTok, and other digital platforms, while exploring AI-powered tools to accelerate concepts and delivery.

Qualifications

• 5+ years of experience in Art Direction, Social Media Content Creation, or a related creative discipline in an agency or in-house team.
• Strong portfolio showing art direction, conceptual thinking, visual storytelling, and social/digital work.
• Advanced proficiency with Adobe Creative Suite for Mac and hands-on content creation on social platforms.
• Solid understanding of social media behaviors, formats, and audience engagement best practices.
• Ability to create platform-native, social-first content rather than repurposing traditional creative.
• Experience directing short-form video content for social platforms.
• Comfortable collaborating with designers, editors, producers, writers, and marketers.
• Passion for technology, innovation, and AI in creative development and production.
• Ability to work independently, manage multiple priorities, and move quickly in a dynamic environment.
• Excellent interpersonal, communications, and presentation skills with stakeholders at all levels.
• A proactive, curious, and culturally aware creative mindset with social resonance knowledge.

Responsibilities

• Own multi-platform design excellence by creating platform-native assets for Meta, TikTok, and other digital channels.
• Develop creative that elevates brand presence with an authentic social voice.
• Stay current on evolving platforms, trends, and audience behaviors to identify opportunities.
• Concept both within and beyond the brief to balance immediate needs with long-term relevance.
• Partner with marketing program managers to translate insights into visual concepts and territories.
• Collaborate with copywriters to ensure cohesive visual storytelling and messaging.
• Storyboard, design, and direct social-first video content across platforms as needed.
• Experiment with AI-powered tools to accelerate concept development and production.
• Iterate creative quickly based on priorities, data, and platform opportunities.
• Present concepts clearly to internal stakeholders and cross-functional partners.
• Maintain high standards of quality, consistency, and innovation across social channels.

Skills

Art Direction

Social Content

Visual Storytelling

Platform-native Content

Collaboration

Presentation Skills

AI Tools

Video Storytelling

Tools

Adobe Creative Suite

TikTok Native Tools

Meta Native Tools

Job description

Planet Group seeks a Social First Art Director who lives and breathes social media, bringing a modern, culture-driven aesthetic to compelling creative work. You will lead platform-native visuals for social channels in a fast-paced, collaborative environment.

Reporting to the Creative Director, you will partner with copywriters and editors to craft authentic content for Meta, TikTok, and other digital platforms, while exploring AI-powered tools to accelerate concepts and delivery.