Social First Art Director

Planet Group; Boston (MA); On-site; USD 110,000 - 117,000; Full time

Job summary

Planet Group seeks a Social First Art Director who lives and breathes social media, bringing a modern, culture-driven aesthetic to compelling creative work. You will lead platform-native visuals for social channels in a fast-paced, collaborative environment.

Reporting to the Creative Director, you will partner with copywriters and editors to craft authentic content for Meta, TikTok, and other digital platforms, while exploring AI-powered tools to accelerate concepts and delivery.

Qualifications

• 5+ years of experience in Art Direction, Social Media Content Creation, or a related creative discipline in an agency or in-house team.
• Strong portfolio showing art direction, conceptual thinking, visual storytelling, and social/digital work.
• Advanced proficiency with Adobe Creative Suite for Mac and hands-on content creation on social platforms.
• Solid understanding of social media behaviors, formats, and audience engagement best practices.
• Ability to create platform-native, social-first content rather than repurposing traditional creative.
• Experience directing short-form video content for social platforms.
• Comfortable collaborating with designers, editors, producers, writers, and marketers.
• Passion for technology, innovation, and AI in creative development and production.
• Ability to work independently, manage multiple priorities, and move quickly in a dynamic environment.
• Excellent interpersonal, communications, and presentation skills with stakeholders at all levels.
• A proactive, curious, and culturally aware creative mindset with social resonance knowledge.

Responsibilities

• Own multi-platform design excellence by creating platform-native assets for Meta, TikTok, and other digital channels.
• Develop creative that elevates brand presence with an authentic social voice.
• Stay current on evolving platforms, trends, and audience behaviors to identify opportunities.
• Concept both within and beyond the brief to balance immediate needs with long-term relevance.
• Partner with marketing program managers to translate insights into visual concepts and territories.
• Collaborate with copywriters to ensure cohesive visual storytelling and messaging.
• Storyboard, design, and direct social-first video content across platforms as needed.
• Experiment with AI-powered tools to accelerate concept development and production.
• Iterate creative quickly based on priorities, data, and platform opportunities.
• Present concepts clearly to internal stakeholders and cross-functional partners.
• Maintain high standards of quality, consistency, and innovation across social channels.

Skills

Art Direction

Social Content

Visual Storytelling

Platform-native Content

Collaboration

Presentation Skills

AI Tools

Video Storytelling

Tools

Adobe Creative Suite

TikTok Native Tools

Meta Native Tools

Job description

Title Social First Art Director
LocationBoston, MA,
Pay: $80-85 per hour DOE
Duration: 3 month contract possible extension

Job Description

We are seeking a Social-First Art Director who lives and breathes social media and digital content, bringing a modern, culture-driven aesthetic and strategic perspective to compelling creative work.

In this role, you will primarily support a leading brand's social and digital channels, with occasional opportunities to contribute to additional client and social brand initiatives. You'll work in a fast-paced, collaborative environment alongside a multidisciplinary creative team to develop authentic, platform-native content that drives engagement, sparks conversation, and strengthens social presence.

Supported by a copywriter and editor, you'll be an agile, self-directed creative who can take ideas from initial concept through final delivery. You'll report directly to the Creative Director.

Key Responsibilities

• Own multi-platform design excellence by creating platform-native assets for Meta, TikTok, and other digital channels.
• Develop creative that elevates brand presence while maintaining an authentic, culturally relevant social voice.
• Stay current on evolving social platforms, emerging trends, cultural moments, formats, and audience behaviors, proactively identifying opportunities for the creative and marketing teams.
• Concept both within and beyond the brief, balancing immediate business needs with ideas that offer longevity, scalability, and cultural relevance.
• Partner closely with marketing program managers to translate insights, performance data, and business objectives into compelling visual concepts and creative territories.
• Collaborate with copywriters to create cohesive experiences where visual storytelling and messaging work seamlessly together.
• Storyboard, design, and, when needed, direct social-first video content across multiple platforms.
• Experiment with and incorporate AI-powered creative tools, including generative image, video, motion, and other emerging technologies, to accelerate concept development and create finished social content.
• Rapidly iterate creative based on shifting priorities, evolving requirements, audience insights, performance results, and emerging platform opportunities.
• Present creative concepts and recommendations clearly to internal stakeholders and cross-functional partners.
• Help establish and maintain a high standard of creative quality, consistency, and innovation across social and digital channels.

Qualifications

• 5+ years of experience in Art Direction, Social Media Content Creation, or a related creative discipline within an agency, in-house creative team, or similar environment.
• Strong portfolio demonstrating art direction, conceptual thinking, visual storytelling, and high-quality social and digital work.
• Advanced proficiency with Adobe Creative Suite for Mac and hands-on experience creating content using native tools within TikTok, Meta, and other social platforms.
• Strong understanding of social media behaviors, platform-specific formats, audience engagement, and content best practices.
• Demonstrated ability to create platform-native, social-first content rather than simply adapting traditional creative for social channels.
• Experience developing and directing short-form video content for social platforms.
• Comfortable collaborating with designers, editors, producers, writers, marketers, and other creative disciplines.
• Passion for technology, innovation, emerging creative tools, and the evolving potential of AI in creative development and production.
• Ability to work independently, manage multiple priorities, and move quickly in a dynamic environment.
• Excellent interpersonal, communication, and presentation skills, with the ability to effectively present ideas to both small and large groups at all levels of an organization.
• A proactive, curious, and culturally aware creative mindset with a strong understanding of what makes content resonate in today's social landscape.