Social Art Director: Creators, Commerce & Platform-First

Orveon group; New York, Northern (NY, KY); Hybrid; USD 98,000 - 131,000; Full time

Job summary

Orveon Global in New York seeks a Social Art Director who blends beauty, culture, content, and commerce to shape how brands appear on social platforms, social commerce channels, creator ecosystems, and emerging digital spaces.

You will lead creative development for social campaigns, craft thumb-stopping content across TikTok, Instagram, YouTube Shorts, and emerging formats, and partner with influencer, media, and ecommerce teams to drive engagement and conversion.

Qualifications

• 6+ years of art direction, content creation, or creative design with a social-first focus.
• Proven experience creating content for TikTok, Instagram, YouTube and creator ecosystems.
• Strong portfolio showing social-first campaigns, short-form video, creator collabs and performance-driven work.
• Deep understanding of social commerce, livestream shopping and influencer content.
• Expert in Adobe Creative Suite and Figma; proficient in After Effects and motion graphics.
• Knowledge of social trends, platform algorithms, formats, and best practices.
• Experience art directing photography, video, creator content, and UGC assets.
• Ability to balance brand storytelling with performance marketing objectives.
• Data-driven and able to use insights to optimize creative decisions.
• Passionate about beauty, culture, creators, and evolving social commerce.
• Collaborative and adaptable in a fast-paced, test-and-learn environment.

Responsibilities

• Lead creative development for social-first campaigns, creator content, TikTok Shop, and social initiatives.
• Concept and execute thumb-stopping content across TikTok, Instagram, YouTube Shorts, Pinterest, paid social, CRM.
• Develop content designed to drive engagement, consideration, and conversion with social commerce in mind.
• Partner with Influencer, Social, Media, and Ecommerce teams to support full-funnel objectives.
• Art direct creator, influencer, UGC, livestream, and social content authentic to each platform.
• Translate trends, consumer insights, and conversations into timely creative concepts.
• Drive innovation in short-form video, motion, storytelling, and emerging formats.
• Collaborate with leadership, copywriters, photographers, videographers, and external creators.
• Ensure creativity is optimized for platform algorithms and audience behavior.
• Support rapid content creation, testing, and optimization based on performance trends.
• Work with cross-functional teams to deliver content efficiently while maintaining quality.
• Maintain understanding of social commerce trends including TikTok Shop and creator partnerships.

Skills

Adobe Creative Suite

Figma

After Effects

Motion graphics

Video editing

Tools

TikTok Shop

Instagram Reels

YouTube Shorts

Job description

Orveon Global in New York seeks a Social Art Director who blends beauty, culture, content, and commerce to shape how brands appear on social platforms, social commerce channels, creator ecosystems, and emerging digital spaces.

You will lead creative development for social campaigns, craft thumb-stopping content across TikTok, Instagram, YouTube Shorts, and emerging formats, and partner with influencer, media, and ecommerce teams to drive engagement and conversion.