Social-First Art Director: Multi-Platform Campaigns

mbooth; New York (NY); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Culture of courage

Professional growth

Job summary

M Booth is seeking a social-native Mid-Level Art Director with a sharp eye for design and a track record of creating high-impact visuals across major social platforms. You will drive visual strategy and oversee execution for campaigns across TikTok, Facebook, LinkedIn, X, and YouTube Shorts.

You will collaborate with a team of art directors and designers to translate content into engaging, accessible stories while ensuring brand guidelines and accessibility standards are met.

Qualifications

• Multi-Channel Social Portfolio: 4+ years of creative agency or in-house brand experience with a strong portfolio showcasing successful design work across Facebook, LinkedIn, X, YouTube, and TikTok.
• Mastery of Design & Motion Tools: Advanced proficiency in the Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects), Figma and platform‑native best practices.
• Social DNA: A deep understanding of social media behaviors, formats, and algorithms.
• Collaborative Spirit: Thrives in a highly integrated team environment, partnering with designers, animators, video producers, writers, community managers, and external partners to ensure creative assets are optimized for social.

Responsibilities

• Multi-Platform Design Excellence: Concept and execute stunning, platform-native visual assets tailored to the unique behaviors of each channel.
• A Sophisticated Eye for Design: Elevate the brand's aesthetic with modern layout, typography, visual hierarchy, color theory, and motion graphics.
• Platform‑Native Brand Translation: Adapt and stretch brand guidelines to fit social-first formats and develop custom assets.
• Social Video Storytelling: Storyboard, design, and direct short-form vertical video templates.
• Brand expert: Ensure all visual assets reflect brand guidelines with high accessibility standards.
• Agile Collaboration: Join daily syncs to execute rapid-turn graphic elements and trend-responsive assets.
• Conceptual Ideation & Brainstorming: Translate cultural insights into visual concepts and campaign ideas.
• Trend‑Obsessed & Proactive Mindset: Stay on pulse of social media culture and propose creative directions.
• Mentor and guide team members in achieving goals
• Work closely with project managers on processes, timelines, and resourcing
• Help build camaraderie and foster an inclusive, creative environment
• Guide other teams on creative processes and best practices
• Strong verbal and written communication to convey ideas clearly.

Skills

Social design

Multi-platform experience

Motion graphics

Team collaboration

Brand adaptation

Tools

Adobe Creative Suite

Figma

Premiere Pro

After Effects

Job description

M Booth is seeking a social-native Mid-Level Art Director with a sharp eye for design and a track record of creating high-impact visuals across major social platforms. You will drive visual strategy and oversee execution for campaigns across TikTok, Facebook, LinkedIn, X, and YouTube Shorts.

You will collaborate with a team of art directors and designers to translate content into engaging, accessible stories while ensuring brand guidelines and accessibility standards are met.