Social Copywriter: Master Hooks, Voice, & High-Impact Copy

Linktree; New York (NY); On-site; USD 80,000 - 110,000; Full time

Job summary

Linktree is seeking a Social Copywriter to own the hooks, captions, scripts, and voice that make social content perform across channels. This is a high-output role for a writer who combines sharp creative instincts with an experimental mindset and wants to give a brand a recognizable point of view.

You will turn brand priorities, product stories, creator and customer voices, audience insights, and cultural moments into concise, platform-native copy.

Qualifications

• 3-5 years writing social copy for a brand, agency, publisher, creator, or your own audience.
• A portfolio demonstrates voice and performance with hooks, captions, scripts, campaigns, or posts and explanations of impact.
• Exceptional concise writing with clarity, humor, momentum in little space.
• Ability to shift between entertainment, education, product storytelling, creator content, community response, and brand moments.
• Deep fluency in social culture and platform conventions (TikTok, Reels, Shorts, YouTube, etc.).
• Speed and editorial judgment to generate strong options, take feedback, revise quickly, and maintain accuracy.
• Strong collaboration and communication skills.
• Test-and-learn mindset using audience feedback, performance data, and AI workflows.

Responsibilities

• Define and evolve a recognizable social voice across channels without sounding repetitive.
• Write sharp, platform-native hooks that stop the scroll and give a reason to engage.
• Own captions, titles, on-screen copy, descriptions, CTAs, and supporting copy.
• Turn briefs, product stories, creator insights, and cultural observations into tight social scripts and formats.
• Adapt ideas across platforms so the voice stays recognizable and native to each channel.
• Track trends and audience language to identify credible angles for Linktree.
• Develop hook, caption, and script variants and use data to improve copy.
• Manage a high-volume copy pipeline across calendars, briefs, reviews, revisions, and publishing deadlines.
• Collaborate with channel managers, Community, Creator, Product Marketing, and Growth teams to sharpen briefs.

Skills

Social copywriting

Platform-native writing

Brand voice

Creative storytelling

Editing and proofreading

Cross-functional collaboration

AI-assisted workflows

Job description

Linktree is seeking a Social Copywriter to own the hooks, captions, scripts, and voice that make social content perform across channels. This is a high-output role for a writer who combines sharp creative instincts with an experimental mindset and wants to give a brand a recognizable point of view.

You will turn brand priorities, product stories, creator and customer voices, audience insights, and cultural moments into concise, platform-native copy.