Social Copywriter (Contract)

Linktree; New York (NY); On-site; USD 80,000 - 110,000; Full time

Job summary

Linktree is seeking a Social Copywriter to own the hooks, captions, scripts, and voice that make social content perform across channels. This is a high-output role for a writer who combines sharp creative instincts with an experimental mindset and wants to give a brand a recognizable point of view.

You will turn brand priorities, product stories, creator and customer voices, audience insights, and cultural moments into concise, platform-native copy.

Qualifications

• 3-5 years writing social copy for a brand, agency, publisher, creator, or your own audience.
• A portfolio demonstrates voice and performance with hooks, captions, scripts, campaigns, or posts and explanations of impact.
• Exceptional concise writing with clarity, humor, momentum in little space.
• Ability to shift between entertainment, education, product storytelling, creator content, community response, and brand moments.
• Deep fluency in social culture and platform conventions (TikTok, Reels, Shorts, YouTube, etc.).
• Speed and editorial judgment to generate strong options, take feedback, revise quickly, and maintain accuracy.
• Strong collaboration and communication skills.
• Test-and-learn mindset using audience feedback, performance data, and AI workflows.

Responsibilities

• Define and evolve a recognizable social voice across channels without sounding repetitive.
• Write sharp, platform-native hooks that stop the scroll and give a reason to engage.
• Own captions, titles, on-screen copy, descriptions, CTAs, and supporting copy.
• Turn briefs, product stories, creator insights, and cultural observations into tight social scripts and formats.
• Adapt ideas across platforms so the voice stays recognizable and native to each channel.
• Track trends and audience language to identify credible angles for Linktree.
• Develop hook, caption, and script variants and use data to improve copy.
• Manage a high-volume copy pipeline across calendars, briefs, reviews, revisions, and publishing deadlines.
• Collaborate with channel managers, Community, Creator, Product Marketing, and Growth teams to sharpen briefs.

Skills

Social copywriting

Platform-native writing

Brand voice

Creative storytelling

Editing and proofreading

Cross-functional collaboration

AI-assisted workflows

Job description

The Role

We’re looking for a Social Copywriter to own the hooks, captions, scripts, and voice that make social content perform across channels. This is a high-output role for a writer who combines sharp creative instincts with an experimental mindset and wants to give a brand a recognizable point of view.

The Role

We’re looking for a Social Copywriter to own the hooks, captions, scripts, and voice that make social content perform across channels. This is a high-output role for a writer who combines sharp creative instincts with an experimental mindset and wants to give a brand a recognizable point of view. You will turn brand priorities, product stories, creator and customer voices, audience insights, and cultural moments into concise, platform-native copy. You will work across social formats and channels, adapting each idea to how people discover, watch, read, and respond in that environment. You will develop copy that aligns to brand standards, and test variations to learn what resonates without compromising the brand’s personality. You will partner closely with channel managers, video editors, designers, Creator, Product Marketing, and Growth teams. You will be accountable for the quality, consistency, and performance of social copy and serve as the organization’s go-to expert on social voice.

What You’ll Own

• Social voice and point of view: Define and evolve a recognizable social voice, including tone, vocabulary, humor, recurring language, and the principles that keep it consistent without making it repetitive.
• Hooks and openings: Write sharp, platform-native hooks that stop the scroll, establish the promise quickly, and give each post a clear reason to keep watching or reading.
• Captions and publishing copy: Own captions, titles, on-screen copy, cover lines, descriptions, calls to action, and supporting copy that strengthen the idea rather than simply summarize it.
• Scripts and concepts: Turn briefs, product stories, creator insights, and cultural observations into tight social scripts, outlines, interview prompts, and repeatable formats.
• Channel adaptation: Adapt ideas across social media platforms so the voice stays recognizable while the execution feels native to each channel.
• Trend and audience language: Track cultural conversations, comment language, memes, formats, and audience behavior; identify language and angles Linktree can credibly use.
• Testing and optimization: Develop hook, caption, and script variants; partner on structured creative tests and use performance data and audience response to improve the next round of copy.
• Editorial operations: Manage a high-volume copy pipeline across calendars, briefs, review cycles, approvals, revisions, and publishing deadlines while maintaining strong copy hygiene.
• Cross-functional partnership: Work closely with channel managers, Community, Creator, Product Marketing, and Growth teams to sharpen briefs, shape ideas, and protect the social point of view.

What You’ll Bring

• 3-5 years writing social copy for a brand, agency, publisher, creator, or your own audience, ideally in a high-volume content environment.
• A portfolio that demonstrates both voice and performance, including hooks, captions, scripts, campaigns, or posts you wrote and an explanation of what worked and why.
• Exceptional command of concise writing, with the ability to create clarity, tension, humor, specificity, and momentum in very little space.
• The range to shift between entertainment, education, product storytelling, creator content, community response, and brand moments without losing a coherent voice.
• Deep fluency in social culture and platform conventions, including how copy functions differently across TikTok, Reels, Shorts, YouTube, and other social formats.
• The speed and editorial judgment to generate strong options, take feedback, revise quickly, and maintain accuracy and consistency across a high-volume pipeline.
• Strong collaboration communication and skills.
• A test-and-learn mindset, with the ability to use audience feedback, performance data, and AI-enabled workflows to sharpen ideas without outsourcing judgment or originality.