Social Copywriter: Hooks, Voice & Performance

Linktree; United States; On-site; USD 60,000 - 90,000; Full time

Job summary

Linktree is seeking a Social Copywriter to own hooks, captions, scripts, and brand voice across social channels. This high-output role requires sharp creativity, an experimental mindset, and a knack for delivering platform-native copy that aligns with brand standards.

You will develop concise copy across formats, test variations, and work with multiple teams to ensure consistency and performance. A strong portfolio demonstrating voice and performance is essential.

Qualifications

• 3-5 years writing social copy for a brand, agency, publisher, creator, or your own audience.
• A portfolio that demonstrates voice and performance, including hooks, captions, scripts, campaigns, or posts you wrote with an explanation of what worked and why.
• Exceptional command of concise writing with the ability to create clarity, tension, humor, and momentum in very little space.
• The range to shift between entertainment, education, product storytelling, creator content, community response, and brand moments without losing a coherent voice.
• Deep fluency in social culture and platform conventions across TikTok, Reels, Shorts, YouTube, and other formats.
• The speed and editorial judgment to generate strong options, revise quickly, and maintain accuracy in a high-volume pipeline.
• Strong collaboration communication and skills.
• A test-and-learn mindset to use audience feedback and performance data to sharpen ideas.

Responsibilities

• Define and evolve a recognizable social voice with consistent tone and vocabulary.
• Write sharp, platform-native hooks that stop the scroll and justify watching.
• Own captions, titles, on-screen copy, CTAs, and supporting copy that strengthen the idea.
• Turn briefs and product stories into tight social scripts and formats.
• Adapt ideas across platforms while keeping the voice recognizable.
• Track cultural conversations and audience language to inform copy angles.
• Develop variants and test creatively while using performance data to improve copy.
• Manage a high-volume copy pipeline across calendars, briefs, reviews, and publishing deadlines.
• Collaborate with channel managers, Creator, Product Marketing, and Growth teams to sharpen briefs and protect the social POV.

Skills

Social copywriting

Portfolio

Concise writing

Platform knowledge

Voice & tone

Editorial speed

Collaboration

Test-and-learn mindset

Job description

Linktree is seeking a Social Copywriter to own hooks, captions, scripts, and brand voice across social channels. This high-output role requires sharp creativity, an experimental mindset, and a knack for delivering platform-native copy that aligns with brand standards.

You will develop concise copy across formats, test variations, and work with multiple teams to ensure consistency and performance. A strong portfolio demonstrating voice and performance is essential.