Senior Copywriter - Social-First, Culture-Driven Campaigns

Carmichael Lynch; New York (NY); On-site; USD 90,000 - 110,000; Full time

Job summary

Carmichael Lynch is seeking a social-first senior copywriter who combines craft with rapid, culturally tuned content across platforms for a major telecommunications client. You’ll lead in ideation and production, shaping campaigns that fuse entertainment, culture, and social trends.

You’ll collaborate with strategy, design, and production teams, mentor juniors, and present work to clients. This role involves in-office collaboration at our NY offices and periodic travel for production.

Qualifications

• 6-8 years agency or related experience, with a portfolio that showcases social-first creative campaigns
• Deep knowledge of entertainment, pop culture, and social media trends
• Proven experience producing entertainment, celebrity, and sports-related creative
• Strong understanding of social video/static best practices
• Exceptional composition and visual/written storytelling abilities
• Experience working with entertainment, telecommunications, streaming, and/or product-focused clients preferred
• Self-starter mentality with proven ability to source assets and solve creative challenges independently
• Understanding of individual social platform specifications and best practices
• Ability to manage creative projects from concept to completion while managing multiple priorities and deadlines
• Excellent communication and presentation skills—both verbal and visual

Responsibilities

• Concept Development: Lead ideation with creative, social strategy, brand planning, and production to create high-volume on-brand content across platforms.
• Campaign and Content Execution: Develop and execute breakthrough social-first campaigns that tie entertainment, culture, and social media trends.
• Executional Excellence: Ensure the highest level of craft in the execution of all creative assets, from voice/tone to final production.
• Innovation & Trends: Stay up-to-date with social/entertainment trends, industry trends, and AI technology while translating insights into breakout brand moments.
• Brand Stewardship: Maintain and evolve the brand’s written and visual identity, ensuring alignment with guidelines and voice.
• Team Leadership: Mentor junior/mid-weight creatives, providing feedback and direction.
• Client Engagement: Present work directly to clients and translate feedback effectively.
• Travel: This role requires annual travel as-needed with internal teams and clients for production.

Skills

Social-first copywriting

Creativity & concepting

Cultural awareness

Job description

Carmichael Lynch is seeking a social-first senior copywriter who combines craft with rapid, culturally tuned content across platforms for a major telecommunications client. You’ll lead in ideation and production, shaping campaigns that fuse entertainment, culture, and social trends.

You’ll collaborate with strategy, design, and production teams, mentor juniors, and present work to clients. This role involves in-office collaboration at our NY offices and periodic travel for production.