Associate Creative Director, Social Copy & Culture

Digital Agency Jobs; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive benefits

Growth opportunities

Inclusive culture

Job summary

VML, a global creative company, seeks an Associate Creative Director (Copy) to lead social-first campaigns and shape brand voice across platforms. You’ll translate big ideas into snackable content, mentor a team of creatives, and present work to clients to articulate the “why” behind the creative.

You’ll manage concepts from reactive moments to platform-wide campaigns, stay fluent in internet culture, and collaborate with strategists, producers, and social managers in a fast-paced environment.

Qualifications

• Minimum 7 years’ experience in an agency setting with a focus on social media campaigns.
• A portfolio that shows strong conceptual thinking, a sharp voice and versatility across social platforms.
• Deep understanding of how brands show up natively on social media—and how to shape that presence.
• Strong editorial instincts, attention to detail and a deep appreciation for the craft of writing.
• Experience working with creator/influencer content and UGC strategy.
• Comfort writing for both organic content and paid social media ads.
• Ability to work under tight deadlines, manage multiple projects simultaneously and to work collaboratively as part of a larger team in a fast-paced environment.
• Strong communication and presentation skills.
• Passionate about culture, design, branding, and how they intersect in the social space.
• Obsessed with culture, internet trends and the ever‑evolving social media landscape.
• CPG experience a plus.

Responsibilities

• Lead the copy direction for organic and paid social campaigns across platforms (Instagram, TikTok, X, LinkedIn, Facebook, YouTube Shorts, etc.).
• Oversee team of creatives on organic social evergreen and campaign-driven social.
• Concept and pitch original, social-first campaign ideas—from reactive moments to campaign platforms and everything in between.
• Translate brand tone and voice across platforms while staying fluent in internet culture, memes, and trends.
• Craft compelling copy across formats: headlines, scripts, captions, CTA copy, taglines, social bios, and more.
• Regularly connect with clients to create a partnership that builds trust in our thought leadership and ideas.
• Collaborate with creative leads, copywriters, strategists, producers, and social managers to bring ideas to life.
• Stay ahead of platform shifts, language trends, and creative best practices in the social landscape.

Skills

Agency experience

Social media

Copywriting

Creative leadership

Editing

Education

Bachelor's degree in Advertising/Marketing

Job description

VML, a global creative company, seeks an Associate Creative Director (Copy) to lead social-first campaigns and shape brand voice across platforms. You’ll translate big ideas into snackable content, mentor a team of creatives, and present work to clients to articulate the “why” behind the creative.

You’ll manage concepts from reactive moments to platform-wide campaigns, stay fluent in internet culture, and collaborate with strategists, producers, and social managers in a fast-paced environment.