Social / Content Marketing Lead

Flam; San Francisco (CA); On-site; USD 110,000 - 170,000; Full time

Job summary

Flam seeks a Social & Content Marketing Lead to own the U.S. social and content engine, shaping Flam's voice across LinkedIn and key channels.

You will translate complex AI/tech concepts into engaging stories, build recurring content series, and create rapid content around product launches and industry news. Collaborating with the CEO and founders, you will develop executive thought leadership, drive creator and influencer relationships, and ensure events generate lasting content footprints that

Qualifications

• 3–7 years of experience in social media, content marketing, brand marketing, or related field.
• Experience building social presence for tech/AI/advertising startups.

Responsibilities

• Own Flam's U.S. social strategy and editorial calendar.
• Create high‑quality content across posts, videos, graphics and interviews.
• Develop executive presence for founder leadership on social platforms.
• Turn events into post‑event content and storytelling.
• Collaborate with communities to highlight conversations and contributors.
• Track U.S. brand conversations and amplify Flam’s presence.

Skills

Social media

Content marketing

Brand marketing

Media

Technology

Startup experience

Job description

Flam is building the next generation of content experiences — an AI-native, app-less interactive format that enables brands to create richer and more immersive consumer experiences. We are building our U.S. presence from the ground up, and we want Flam to become one of the most recognized and talked-about companies at the intersection of advertising, AI, media and technology. We are looking for a Social & Content Marketing Lead who can make that happen.

The Mission

Make Flam impossible to ignore in the U.S. advertising and technology ecosystem. You will own Flam's U.S. social and content engine, working closely with our CEO, founders, events team and community team to turn everything Flam is doing into stories, conversations and cultural moments.

What You'll Own

1. Build Flam's U.S. Social Strategy

Develop and own Flam's U.S. social media strategy and editorial calendar.

Build a consistent and distinctive Flam voice across LinkedIn and other relevant channels.

Identify the topics, formats and conversations that matter to U.S. marketers, agencies, advertisers and technology leaders.

Experiment continuously with new formats, platforms and content ideas.

2. Create Content

Write and produce high-quality content across short-form posts, videos, graphics, interviews, event content and thought leadership.

Turn complex product and technology concepts into simple, compelling stories.

Develop recurring content series that can build audience and recognition over time.

Create rapid-turnaround content around events, product launches, customer moments and industry news.

3. Build Founder & Executive Presence

Work directly with Flam's CEO and founders to develop their U.S. presence on social media.

Identify ideas and conversations where leadership can add a distinctive point of view.

Turn founder conversations, meetings, events and observations into compelling content.

Develop executive thought-leadership programs.

4. Own the Event-to-Content Engine

Work closely with the Field & Event Marketing Manager before, during and after major events.

Capture founder, customer and industry conversations.

Turn events into post-event content, insights and storytelling.

Ensure every major event creates a sustained content footprint rather than disappearing after the event ends.

5. Amplify the Community

Work closely with the Community & Ecosystem Manager to identify interesting people, conversations and stories.

Highlight community members, industry experts, partners and customers.

Create content that encourages conversation rather than one-way broadcasting.

Identify opportunities for collaborations, interviews and co-created content.

6. Build Brand Recognition

Track conversations around Flam, competitors, AI, advertising and emerging content formats.

Identify opportunities for Flam to participate in relevant cultural and industry moments.

Build relationships with creators, industry voices, journalists, analysts and influencers.

Develop campaigns designed specifically to increase Flam's visibility in the U.S. market.

What We're Looking For

3-7 years of experience in social media, content marketing, brand marketing, media, technology or a related field.

Experience building social presence for a technology, AI, SaaS, advertising, media or startup brand.

Exceptional writing and storytelling ability.

Strong understanding of LinkedIn and B2B social media.

Hands-on experience creating short-form video and visual content.

Strong understanding of what makes content shareable and conversation-worthy.

Excellent taste and strong creative judgment.

Comfortable working directly with founders and senior executives.

Highly proactive, fast-moving and comfortable with ambiguity.

Strong interest in AI, advertising, media, technology and internet culture.

We are looking for someone who thinks: What can we say that people will actually want to talk about?

Success Metrics

U.S. brand awareness and share of voice

Organic reach and engagement

Growth of relevant U.S. audience

Executive social growth and engagement

Content-generated meetings and opportunities

Mentions by relevant industry voices

Event amplification

Number and quality of conversations generated

Growth of Flam's presence within the U.S. advertising ecosystem