Social Content & Brand Strategy Lead

Cracker Barrel; Lebanon (TN); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical, Rx, Dental & Vision benefits

Life Insurance & Disability

Paid Vacation/Employee Assistance

401k with company matching

Employee Stock Purchase Program

35% Discount on Cracker Barrel Food &

Exclusive Biscuit Perks

Job summary

Cracker Barrel is looking for a social content professional to plan and execute engaging content across brand channels from our Store Support Center. You will manage workflows, collaborate with creators, and help steer tone and voice to match brand standards.

The role emphasizes influencer coordination, event coverage, and crisis-aware brand communication. It offers competitive pay, comprehensive benefits, and growth opportunities within a collaborative culture.

Qualifications

• 2-4 years of experience creating social content and managing brand channels.
• Experience with working on a social team for a medium to large size business.

Responsibilities

• Content Strategy, Management & Execution: manage end-to-end content workflows with internal and external partners.
• Brief Development: provide strategic input into agency and creative briefs for social-first thinking.
• Creative Oversight: oversee edits and feedback rounds for social assets to align with brand standards.
• Calendar Management: oversee the master social content calendar and distribution timing.
• Content Capture: support content creation through on-site filming and production coordination.
• Brand Initiatives: promote brand partnerships, retail launches, and initiatives across social channels.
• Ideation Coordination: lead social ideation and source/develop new concepts with creators.
• Influencer Collaboration: assist with influencer initiatives including store visits, gifting, and filming coordination.]
• COMPANY NAME: Cracker BarrelKEY POINTS: Content strategy and execution, community management & engagement, 2-4 years social content experience
• <p>Cracker Barrel is seeking a social content professional to drive end-to-end content strategy, manage brand channels, and collaborate across internal teams and external creators at the Store Support Center. The role emphasizes engagement, crisis-ready messaging, and brand-aligned social storytelling.</p><p>The position offers a comprehensive benefits package and opportunities for growth within a values-driven culture that supports development and employee recognition.</p>
• fulltime
• on site
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Skills

Social content creation

Brand channel management

Job description

Cracker Barrel is looking for a social content professional to plan and execute engaging content across brand channels from our Store Support Center. You will manage workflows, collaborate with creators, and help steer tone and voice to match brand standards.

The role emphasizes influencer coordination, event coverage, and crisis-aware brand communication. It offers competitive pay, comprehensive benefits, and growth opportunities within a collaborative culture.