Social Content Creator for Hockey Brand

Bauer Hockey/ Cascade Maverik Lacrosse; Exeter (NH); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

401(k) plan with employer match

Paid parental leave

Employee discount on apparel and gear

Casual & hybrid work environment

Job summary

Bauer Hockey is seeking a Content Creator, Social to develop compelling, platform-native content that strengthens the Bauer brand and connects with hockey players worldwide. You will ideate concepts, capture and edit content, and collaborate with videographers, designers, strategists, and product teams to tell authentic brand stories.

The role requires strong production and editing skills, a deep understanding of social platforms, and the ability to thrive in a fast-paced environment.

Qualifications

• 3+ years of hands-on creation of digital content for social media and other platforms.
• Portfolio or reel demonstrating platform-native social content, including short-form vertical video, storytelling, editing, and work created for brands, athletes, creators, or sports properties.
• Experience shooting video content, editing long- and short-form content, editing, and post-production (color, audio, titles, graphics).

Responsibilities

• Develop creative concepts and produce engaging social video content across Instagram, TikTok, YouTube, Facebook, and emerging platforms.
• Capture and edit photo and video content in Bauer’s content studio, as well as at athlete shoots and industry events.
• Create platform-native content that aligns with Bauer's brand while maximizing engagement and performance across each channel.
• Adapt and version content across platforms, primarily short form to the right aspect ratios, audience, regions, and campaign objectives while maintaining a consistent creative idea.
• Collaborate with athletes and creators to bring compelling stories to life.
• Write hooks, captions, scripts, interview questions, titles reflecting Bauer’s voice and encouraging engagement.
• Support planning and execution of campaigns, product launches, and always-on content initiatives.
• Monitor social media trends, audience behavior, and platform updates to identify opportunities for timely content.
• Optimize creative based on performance data, audience insights, and platform best practices.
• Support real-time content capture and publishing during live events.
• Maintain organized project files and deliver assets meeting production timelines and brand standards.
• Travel as needed to support content productions, events, and marketing initiatives.

Skills

Social video content

Platform-native content

Video shooting

Video editing

Storytelling

Adobe Creative Suite

Communication

Team collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Adobe Illustrator

Adobe Photoshop

Adobe After Effects

Job description

Bauer Hockey is seeking a Content Creator, Social to develop compelling, platform-native content that strengthens the Bauer brand and connects with hockey players worldwide. You will ideate concepts, capture and edit content, and collaborate with videographers, designers, strategists, and product teams to tell authentic brand stories.

The role requires strong production and editing skills, a deep understanding of social platforms, and the ability to thrive in a fast-paced environment.