Bauer: Content Creator, Social

Bauer Hockey/ Cascade Maverik Lacrosse; Exeter (NH); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

401(k) plan with employer match

Paid parental leave

Employee discount on apparel and gear

Casual & hybrid work environment

Job summary

Bauer Hockey is seeking a Content Creator, Social to develop compelling, platform-native content that strengthens the Bauer brand and connects with hockey players worldwide. You will ideate concepts, capture and edit content, and collaborate with videographers, designers, strategists, and product teams to tell authentic brand stories.

The role requires strong production and editing skills, a deep understanding of social platforms, and the ability to thrive in a fast-paced environment.

Qualifications

• 3+ years of hands-on creation of digital content for social media and other platforms.
• Portfolio or reel demonstrating platform-native social content, including short-form vertical video, storytelling, editing, and work created for brands, athletes, creators, or sports properties.
• Experience shooting video content, editing long- and short-form content, editing, and post-production (color, audio, titles, graphics).

Responsibilities

• Develop creative concepts and produce engaging social video content across Instagram, TikTok, YouTube, Facebook, and emerging platforms.
• Capture and edit photo and video content in Bauer’s content studio, as well as at athlete shoots and industry events.
• Create platform-native content that aligns with Bauer's brand while maximizing engagement and performance across each channel.
• Adapt and version content across platforms, primarily short form to the right aspect ratios, audience, regions, and campaign objectives while maintaining a consistent creative idea.
• Collaborate with athletes and creators to bring compelling stories to life.
• Write hooks, captions, scripts, interview questions, titles reflecting Bauer’s voice and encouraging engagement.
• Support planning and execution of campaigns, product launches, and always-on content initiatives.
• Monitor social media trends, audience behavior, and platform updates to identify opportunities for timely content.
• Optimize creative based on performance data, audience insights, and platform best practices.
• Support real-time content capture and publishing during live events.
• Maintain organized project files and deliver assets meeting production timelines and brand standards.
• Travel as needed to support content productions, events, and marketing initiatives.

Skills

Social video content

Platform-native content

Video shooting

Video editing

Storytelling

Adobe Creative Suite

Communication

Team collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Adobe Illustrator

Adobe Photoshop

Adobe After Effects

Job description

Working at Bauer is like playing on a hockey team. We empower each other to be our best. Everyone on the team has an important role to play. You might be leading others or collaborating with teammates on a big project. Whatever your title, you are part of something bigger than yourself.

Founded in 1927, Bauer Hockey developed the first skate. Since then, our passion for the game, drive for innovation, and commitment to the hockey community have made us the most trusted brand in hockey.

Purpose & Core Values:

Our purpose at Bauer is to enrich life experiences through sports. We have the responsibility to cultivate the future of our brands. We are always “we” and never “I”. We love what we do. We believe anything is possible and work to be our best. We strive to always redefine the standard of excellence in all that we do.

Want to join our team as a Content Creator, Social?

We're looking for a Content Creator, Social who can develop compelling, platform-native content that strengthens Bauer's brand and connects with hockey players around the world.

The role is responsible for bringing the Bauer brand to life across social media through original, engaging content. You will develop concepts, capture and edit content, and collaborate closely with videographers, designers, strategists, and product teams to tell authentic brand and product stories that inspire players and grow our global community.

Success in this role requires creative vision, strong production and editing skills, and a deep understanding of social media platforms, audience behavior, and emerging trends. The ideal candidate is collaborative, self-motivated, and thrives in a fast-paced environment.

Essential Job Functions & Responsibilities:

• Develop creative concepts and produce engaging social video content across Instagram, TikTok, YouTube, Facebook, and emerging platforms.


• Capture and edit photo and video content in Bauer’s content studio, as well as at athlete shoots and industry events.


• Create platform-native content that aligns with Bauer's brand while maximizing engagement and performance across each channel.


• Adapt and version content across platforms, primarily short form to the right aspect ratios, audience, regions, and campaign objectives while maintaining a consistent creative idea.


• Collaborate with athletes and creators to bring compelling stories to life.


• Write strong hooks, captions, scripts, interview questions, titles, that reflect Bauer’s voice and encourage engagement.


• Support the planning and execution of campaigns, product launches, and always-on content initiatives.


• Monitor social media trends, audience behavior, and platform updates to identify opportunities for timely and relevant content.


• Optimize creative based on performance data, audience insights, and platform best practices.


• Support real-time content capture and publishing during live events.


• Maintain organized project files and deliver assets that meet production timelines and brand standards.


• Travel as needed to support content productions, events, and marketing initiatives.

Qualifications:

• BS or BA in Marketing, Business, Communications, or related field- or equivalent years of relevant and related experience.


• 3+ years related industry experience of hands‑on creation of digital content for social media and other platforms.


• Require a portfolio or reel demonstrating platform-native social content, including short-form vertical video, storytelling, editing, and work created for brands, athletes, creators, or sports properties.


• Experience shooting video content, editing long- and short-form content, editing, and post-production (editing, coloring, audio engineering, titles, graphics, etc.)


• Proven video experience for social media and digital platforms, including Instagram, TikTok, YouTube, and websites with a focus on mobile-first.


• Fluent in social media strategy, trends & intricacies of platforms and the algorithms that drive them.


• High degree of proficiency in Adobe Creative Suite (Illustrator, Photoshop, After Effects)


• Excellent interpersonal skills, a flexible and adaptable attitude, and ability to effectively communicate at all levels of organization.


• Ability to work in a fast‑paced, dynamic, deadline‑oriented environment.


• Passion for hockey with an overall understanding of sports is preferred.


• Adjusts quickly to changing priorities and business needs.


• This is a primarily onsite role, with an expected in‑office schedule.


• Travel as needed and/or required by essential job functions.

Interested yet? Good. We’re, too. We are pretty sure you’ll want to know this position is eligible to participate in the Company’s incentive plan. We also offer one of the most generous benefits packages around including a 401(k) plan with employer match, paid parental leave, an employee discount program on apparel and gear, casual & hybrid work environment and a host of other perks we don't have room to mention here.

We are committed to employing a diverse workforce and are an equal opportunity employer.

We use AI-assisted tools during parts of our recruitment process to help ensure fairness and efficiency. All final hiring decisions are made by our human hiring team.