Social Analytics Manager: KPI Dashboards & Insights

Insight Global; United States; On-site; USD 110,000 - 150,000; Full time

Job summary

Insight Global seeks a Social Analytics Manager to lead development of a scalable reporting and measurement framework for a multi-region store social program. You will define KPI strategy, dashboards, and analytics processes to support hundreds or thousands of store locations.

The ideal candidate has 5+ years in social media analytics, marketing analytics, or BI, with experience creating executive dashboards and communicating insights to non-technical stakeholders.

Qualifications

• 5+ years in social/media analytics, marketing analytics, digital analytics, or BI.
• Experience supporting large-scale social programs across markets/locations.
• Strong KPI framework, reporting processes, and executive dashboards.

Responsibilities

• Design and implement scalable social analytics and reporting infrastructure.
• Establish standardized KPIs and reporting across regions and locations.
• Build executive dashboards and automated reporting solutions.
• Analyze social performance, engagement trends, and campaign impact.
• Create scorecards and benchmarking for regional/store stakeholders.
• Partner with social, marketing, influencer, communications, and operations teams.
• Develop data storytelling and insights for strategic decisions.
• Improve measurement accuracy, reporting efficiency, and data governance.
• Integrate data from multiple social platforms and listening tools.
• Serve as subject matter expert for social measurement and reporting.

Skills

Social analytics

Marketing analytics

Digital analytics

Business intelligence

KPI frameworks

Executive dashboards

Data storytelling

Cross-functional collaboration

Stakeholder influence

Data governance

Tools

Tableau

Power BI

Looker

Sprinklr

Sprout Social

Brandwatch

Meltwater

Talkwalker

SQL

Excel

Job description

Insight Global seeks a Social Analytics Manager to lead development of a scalable reporting and measurement framework for a multi-region store social program. You will define KPI strategy, dashboards, and analytics processes to support hundreds or thousands of store locations.

The ideal candidate has 5+ years in social media analytics, marketing analytics, or BI, with experience creating executive dashboards and communicating insights to non-technical stakeholders.