Social Media Analyst

Insight Global; United States; On-site; USD 110,000 - 150,000; Full time

Job summary

Insight Global seeks a Social Analytics Manager to lead development of a scalable reporting and measurement framework for a multi-region store social program. You will define KPI strategy, dashboards, and analytics processes to support hundreds or thousands of store locations.

The ideal candidate has 5+ years in social media analytics, marketing analytics, or BI, with experience creating executive dashboards and communicating insights to non-technical stakeholders.

Qualifications

• 5+ years in social/media analytics, marketing analytics, digital analytics, or BI.
• Experience supporting large-scale social programs across markets/locations.
• Strong KPI framework, reporting processes, and executive dashboards.

Responsibilities

• Design and implement scalable social analytics and reporting infrastructure.
• Establish standardized KPIs and reporting across regions and locations.
• Build executive dashboards and automated reporting solutions.
• Analyze social performance, engagement trends, and campaign impact.
• Create scorecards and benchmarking for regional/store stakeholders.
• Partner with social, marketing, influencer, communications, and operations teams.
• Develop data storytelling and insights for strategic decisions.
• Improve measurement accuracy, reporting efficiency, and data governance.
• Integrate data from multiple social platforms and listening tools.
• Serve as subject matter expert for social measurement and reporting.

Skills

Social analytics

Marketing analytics

Digital analytics

Business intelligence

KPI frameworks

Executive dashboards

Data storytelling

Cross-functional collaboration

Stakeholder influence

Data governance

Tools

Tableau

Power BI

Looker

Sprinklr

Sprout Social

Brandwatch

Meltwater

Talkwalker

SQL

Excel

Job description

• 5+ years of experience in social media analytics, marketing analytics, digital analytics, or business intelligence.
• Experience supporting large-scale social media programs with multiple markets, regions, locations, franchises, stores, or business units.
• Strong expertise building KPI frameworks, reporting processes, and executive dashboards from the ground up.
• Advanced experience with reporting and visualization tools such as Tableau, Power BI, Looker, or similar platforms.
• Experience with social listening and community measurement platforms such as Sprinklr, Sprout Social, Brandwatch, Meltwater, or Talkwalker.
• Strong analytical skills with experience translating large datasets into business recommendations.
• Experience working with data from major social platforms including Meta, Instagram, TikTok, LinkedIn, YouTube, and X.
• Proven ability to communicate findings to executive and non-technical stakeholders.
• Experience managing cross-functional stakeholders and influencing measurement strategy.

Plusses :

• Experience supporting a retailer, franchise organization, multi-location brand, or enterprise social program.
• Background working with large influencer, ambassador, creator, or advocacy programs.
• Familiarity with SQL, advanced Excel, or data modeling concepts.
• Experience developing governance standards around social reporting and analytics.

Day to Day :

We are seeking a Social Analytics Manager to lead the development of a scalable reporting and measurement infrastructure for our Store Social program. This person will be responsible for creating the reporting framework, KPI strategy, dashboards, and analytics processes needed to support a complex operation spanning multiple regions and hundreds or thousands of store locations.

The ideal candidate has deep experience analyzing large-scale social media, community, influencer, or franchise-style programs and can turn large volumes of performance data into actionable business insights. This role will partner closely with social, marketing, communications, and leadership teams to establish a best-in-class measurement strategy that supports business decision making over the next year and beyond.

Key Responsibilities

• Design and implement a scalable social analytics and reporting infrastructure.
• Establish standardized KPIs, measurement methodologies, and reporting processes across multiple regions and locations.
• Build executive dashboards and automated reporting solutions that provide visibility into program performance.
• Analyze social media performance, engagement trends, content effectiveness, audience growth, and campaign impact.
• Create performance scorecards and benchmarking frameworks for regional and store-level stakeholders.
• Partner with social media, marketing, influencer, communications, and operations teams to align reporting with business goals.
• Develop data storytelling and executive-ready insights that help drive strategic decisions.
• Identify opportunities to improve measurement accuracy, reporting efficiency, and data governance.
• Evaluate and integrate data from multiple social platforms, social listening tools, and reporting systems.
• Serve as the subject matter expert for social measurement, analytics, and reporting best practices.