Soccer & Basketball Marketing Lead (NA)

Puma Group; Boston (MA); Vor Ort; USD 63.000 - 83.000; Vollzeit

Zusammenfassung

PUMA North America, Inc. is seeking a Manager Marketing, Soccer / Basketball to drive NA category marketing for Soccer and Basketball.

You will translate global direction into seasonal plans, coordinate launches, and lead cross‑functional teams across multiple brands and channels. The role requires 4+ years in marketing, strong knowledge of Soccer/Basketball consumer markets, and excellent project management and communication skills.

Qualifikationen

• 4+ years of experience in category marketing, brand marketing, product marketing, integrated marketing, or related consumer marketing role.

Aufgaben

• Translate global direction into relevant North America briefs, launch roadmaps, activation plans, channel guidance, and executional deliverables.
• Contribute consumer, product, and marketplace insights that inform positioning, messaging, creative development, and product storytelling.
• Manage integrated go-to-market execution for priority Soccer and Basketball franchises, campaigns, athletes, teams, tournaments, and seasonal brand moments.
• Coordinate with Communications & Influence, Creative, Media, Social, DTC, Visual Experience, Sports Marketing, Wholesale, and Consumer Journey teams to deliver connected plans across consumer touchpoints.
• Partner with Sports Marketing on athlete, player, team, and federation storytelling opportunities, ensuring assets support category and product priorities.
• Collaborate with Wholesale and Account Marketing teams to translate Soccer and Basketball priorities into retail programs, account plans, sell‑in tools, consumer events, and seasonal activations.
• Monitor player and fan behavior, sport and youth culture, marketplace dynamics, competitor activity, and emerging opportunities to inform category recommendations.
• Manage agencies and cross‑functional workstreams, maintaining scope, timelines, deliverables, approvals, risks, and clear stakeholder communication.
• Manage assigned budgets, KPI tracking, campaign recaps, and post‑season learning to improve future execution.

Kenntnisse

Category marketing

Brand marketing

Product marketing

Integrated marketing

Consumer marketing

Ausbildung

Bachelor's degree in Marketing or related field

Jobbeschreibung

PUMA North America, Inc. is seeking a Manager Marketing, Soccer / Basketball to drive NA category marketing for Soccer and Basketball.

You will translate global direction into seasonal plans, coordinate launches, and lead cross‑functional teams across multiple brands and channels. The role requires 4+ years in marketing, strong knowledge of Soccer/Basketball consumer markets, and excellent project management and communication skills.