Soccer & Basketball Marketing Lead

PUMA SE; Somerville (MA); Hybrid; USD 63,000 - 83,000; Full time

Job summary

PUMA SE in Somerville, MA is seeking a Marketing Manager to oversee day-to-day Soccer and Basketball marketing execution, including product storytelling, athlete and team campaigns, consumer experiences, DTC and wholesale priorities, and cross-functional coordination.

You will translate global direction into North America briefs, contribute insights for positioning and messaging, and manage integrated GTM plans across channels.

Qualifications

• 4+ years of experience in category marketing, brand marketing, product marketing, integrated marketing, or a related consumer marketing role.
• Strong knowledge of Soccer and Basketball consumers, sport and youth culture, performance footwear and apparel, product storytelling, and marketplace dynamics.
• Experience supporting and executing integrated seasonal marketing plans across digital, social, retail, experiential, communications, and commercial channels.
• Strong project management skills with the ability to manage multiple priorities, agencies, budgets, timelines, and stakeholders.
• Ability to collaborate across marketing, product, merchandising, sales, retail, sports marketing, and global or regional teams.
• Clear written, verbal, presentation, and briefing skills, with strong attention to detail.
• Analytical mindset with the ability to review consumer, category, marketplace, and campaign performance data and turn findings into actions.

Responsibilities

• Prepare and execute category marketing plans for Soccer and Basketball.
• Coordinate cross-functional teams to deliver integrated marketing campaigns.
• Support launches, consumer experiences, and retail programs.
• Monitor market dynamics and provide actionable insights for category strategy.
• Manage budgets, timelines, and agency partnerships.
• Deliver post-season learnings to improve future campaigns.

Skills

Category marketing

Brand marketing

Product marketing

Integrated marketing

Education

Bachelor's degree in Marketing, Business, Communications, Sports Management, or related field

Job description

PUMA SE in Somerville, MA is seeking a Marketing Manager to oversee day-to-day Soccer and Basketball marketing execution, including product storytelling, athlete and team campaigns, consumer experiences, DTC and wholesale priorities, and cross-functional coordination.

You will translate global direction into North America briefs, contribute insights for positioning and messaging, and manage integrated GTM plans across channels.