Senior Run & Train Marketing Lead (NA)

PUMA SE; Somerville (MA); On-site; USD 75,000 - 101,000; Full time

Benefits offered by this job

Bonus

Benefits

Job summary

PUMA SE in the United States is seeking a Senior Manager Marketing, Run / Train to lead NA category marketing for Running and Training within the Sport Category team. You will translate global direction into North America plans, drive go-to-market execution, and partner with multiple teams to deliver connected plans across channels.

The role requires ownership of planning, budget management, and performance measurement, with a focus on consumer insights and seasonal launches.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Sports Management, or related field.
• 7+ years of experience in category marketing, brand marketing, product marketing, integrated marketing, or related consumer marketing role.
• Strong knowledge of Running and Training consumers, performance footwear and apparel, athlete and fitness culture, product storytelling, and marketplace dynamics.
• Proven success developing and executing integrated seasonal marketing plans across digital, social, retail, experiential, communications, and commercial channels.
• Experience leading complex cross-functional initiatives, agencies, budgets, timelines, and multiple concurrent workstreams.
• Demonstrated ability to influence stakeholders across marketing, product, merchandising, sales, retail, sports marketing, and global or regional teams.
• Strong strategic thinking, project leadership, communication, presentation, and executive-ready storytelling skills.
• Analytical mindset with the ability to translate consumer, category, marketplace, and campaign performance data into clear actions and recommendations.

Responsibilities

• Lead annual and seasonal marketing planning for Running and Training, aligned with category strategy, consumer priorities, product launches, and commercial objectives.
• Translate global direction into North America plans, briefs, launch strategies, activation priorities, channel guidance, and success measures.
• Develop audience, insight, positioning, messaging, and product storytelling frameworks that build performance credibility and consumer demand.
• Own integrated go-to-market execution for priority Run / Train franchises, campaigns, athletes, events, and seasonal brand moments.
• Partner with Communications & Influence, Creative, Media, Social, DTC, Visual Experience, Sports Marketing, Wholesale, and Consumer Journey teams to deliver connected plans across earned, owned, paid, retail, experiential, partner, and community touchpoints.
• Partner with Head of Marketing to connect specialty distribution, technical product education, field activation, performance credibility, and consumer demand generation.
• Collaborate with Wholesale and Account Marketing teams to translate Run / Train priorities into strategic account plans, retail programs, specialty initiatives, sell-in tools, consumer events, and seasonal activations.
• Serve as the internal Run / Train category expert, monitoring consumer behavior, athlete and fitness culture, marketplace dynamics, competitor activity, and emerging opportunities.

Skills

Category marketing leadership

Cross-functional collaboration

Strategic thinking

Executive communication

Analytical mindset

Storytelling / presentation

Education

Bachelor's degree in Marketing, Business, Communications, Sports Management, or related field

Job description

PUMA SE in the United States is seeking a Senior Manager Marketing, Run / Train to lead NA category marketing for Running and Training within the Sport Category team. You will translate global direction into North America plans, drive go-to-market execution, and partner with multiple teams to deliver connected plans across channels.

The role requires ownership of planning, budget management, and performance measurement, with a focus on consumer insights and seasonal launches.