Global Basketball Partnerships Lead

Puma Group; Boston (MA); On-site; USD 75,000 - 101,000; Full time

Job summary

PUMA North America, Inc. seeks a Senior Manager of Sports Marketing (Basketball) to lead athlete partnerships strategy and execution across the global basketball unit.

You will drive revenue, customer acquisition, and brand awareness by delivering best-in-class experiences with partners and products. You will coordinate with product, marketing, and regional teams to create activation plans, manage athlete servicing, and ensure authentic, on-brand collaboration.

Qualifications

• Bachelor's degree required; relevant field preferred.
• 5+ years in sports marketing, athlete servicing, partnerships, or related roles.
• Strong organizational, problem-solving, and time-management skills.
• Proven ability to manage multiple projects with outcomes.
• Leadership experience with cross-functional teams and stakeholder management.

Responsibilities

• Lead strategy and execution of athlete partnerships across the global basketball business unit.
• Develop activation plans for milestones, brand moments, events, product launches, and seasonal priorities.
• Ensure authentic amplification of priorities and strong partner satisfaction and retention.
• Collaborate with Product, Global Marketing, and regional teams to scale initiatives.
• Coordinate and manage athlete servicing needs, product flow, travel, and appearance logistics.

Skills

Bachelor's Degree

Sports marketing

Organizational skills

Problem solving

Time management

Leadership

Executive presence

Basketball knowledge

International travel

Education

Bachelor's Degree in relevant field

Job description

PUMA North America, Inc. seeks a Senior Manager of Sports Marketing (Basketball) to lead athlete partnerships strategy and execution across the global basketball unit.

You will drive revenue, customer acquisition, and brand awareness by delivering best-in-class experiences with partners and products. You will coordinate with product, marketing, and regional teams to create activation plans, manage athlete servicing, and ensure authentic, on-brand collaboration.